Embodying Japan: Cultures of Sport, Beauty, and Medicine 2017

Gender and Identity in Modern Japan


This project is designed to discuss the commodification of identity in Japan and how Japanese youth are rejecting traditional identities endorsed by the Nationalist regime in an effort to take control over their own identities within the globalized Capitalist culture. Japanese men and women have more freedom today than they have historically to pave their own futures and express themselves through sexuality and fashion. However, as new identities emerge and take root within the culture, Capitalist responses to the demand force unexpected changes. This project will explore the motivations for these changes, as well as the commodified response by the global market.

Image result for genderless kei

This page has paths:

  1. Are You Considered Beautiful In Japan? Courtney Cho
  2. Hope for the Future: Beauty is in the Eye of the Beholder Courtney Cho

Contents of this path:

  1. Commodification of Identity
  2. Capitalizing on Japanese Youth Culture
  3. Rejecting Japanese Nationalist Gender Identities
  4. Feminine Desire in Japan as an Agent of Social Change
  5. The Salaryman

This page has tags:

  1. Commodification of Identity Shannon Brooks
  2. Capitalizing on Japanese Youth Culture Shannon Brooks
  3. Han 1 - Gender Shannon Brooks
  4. Shannon Brooks Shannon Brooks
  5. Fashion Shannon Brooks
  6. Masculinity Shannon Brooks
  7. Identity Shannon Brooks
  8. Nationalism Shannon Brooks
  9. Pop Culture Shannon Brooks
  10. Confessions of a Host Shannon Brooks
  11. Gender Shannon Brooks

Contents of this tag:

  1. Sexuality & The State
  2. The Salaryman Identity As An Ideal For Nationalism and Success
  3. The Cycle of Power
  4. The Salaryman, Hikikomori, and Hostesses
  5. Commodification of Desire
  6. How the body of the salaryman is utilized
  7. Hokikomori: Reclusive Lifestyle In Fear of the Salaryman Identity
  8. Shoujo and Doll-Like Beauty
  9. Fetishization of Gay Men in Manga
  10. Hostessing: A Role in Maintaining Corporate Relationships
  11. ​Madame Butterfly and the Westernization of Sexuality Discourses
  12. Who are Herbivore men?
  13. Salaryman Culture and Masculine Identity
  14. Coexistence in a Capitalist Japan
  15. Housewives' Magazines and Gender Confinement in Post-War Japan
  16. Cross-dressing in Shinjuku Ni-chōme and Transgender Culture in Japan
  17. Karoshi: Consequences of the Salaryman Identity
  18. Biopower
  19. Rejecting Japanese Nationalist Gender Identities
  20. Feminine Desire in Japan as an Agent of Social Change
  21. Beauty Culture
  22. Japanese Popular Culture