For my paper, I am going to examine the Kony 2012 campaign. At the beginning of the campaign, it was vibrant movement with people sharing the video in different social media websites and the video itself reaching millions of views in a matter of days. Unfortunately, the movement was died out and forgotten. I am going to examine the Kony 2012 campaign and analyze why the campaign lost its momentum. I am also going to look at the methods that the Kony 2012 implemented to get their message across the Internet and the ways people participated in the movement.