Unpinning History: Japanese Posters in the Age of Commercialism, Imperialism, and ModernismMain MenuIntroductionJapan in the Age of Commercialism, Imperialism, and ModernismThe Rise of Tourism and the Era of Ocean LinersThe Rise of Tourism and the Development of Railway NetworksProvocation of Citizenship: Posters for the Ministry of CommunicationsExhibition CultureBijin: Posters with a Beautiful WomanArrival of Modern Commercial DesignBibliographyCollection NoteReuse and Remix this Exhibition
Kyō no chokin wa ashita no kōfuku (Hand and a coin)
12020-04-29T17:19:34-07:00Curtis Fletcher3225f3b99ebb95ebd811595627293f68f680673e371406Postal savings banksplain2021-05-17T11:27:05-07:00USC Digital LibraryUSC Libraries. East Asian LibraryEarly 1920sTōkyō Insatsu Kabushiki Kaisha = The Tokyo Printing Co.Tokyo, JapanUSC Japanese poster collection: Posters by the Ministry of CommunicationsSigned by: Hisui [Sugiura Hisui] (1876-1965)Curtis Fletcher3225f3b99ebb95ebd811595627293f68f680673e
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12021-05-12T16:07:54-07:00Curtis Fletcher3225f3b99ebb95ebd811595627293f68f680673eImages Used in this ExhibitCurtis Fletcher2plain2021-05-17T11:59:07-07:00Curtis Fletcher3225f3b99ebb95ebd811595627293f68f680673e
12021-05-12T16:08:42-07:00Curtis Fletcher3225f3b99ebb95ebd811595627293f68f680673eImages in the Full CollectionCurtis Fletcher6plain2021-05-17T11:33:42-07:00Curtis Fletcher3225f3b99ebb95ebd811595627293f68f680673e
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12020-04-29T14:48:58-07:00Kyō no chokin wa ashita no kōfuku, Teishin-shō [Today’s saving is tomorrow’s happiness, Ministry of Communications]8plain2020-11-17T15:26:05-08:00In this poster for the Postal Savings Bank, Sugiura Hisui employs a minimalist and modernist approach to poster design. The only elements present here include a hand, a coin, an abstract background, and a slogan. The Japanese text reads “Saving for Tomorrow’s Happiness.” The message in this work applies to every person: the young, the middle-aged, and the old. Trained in both yōga (Western- and nihonga (Japanese) painting styles, Hisui builds upon the tradition of Japanese iconography while applying early 20th-century Western design elements. By the late Edo period (1600–1868), the rising sun came to symbolize fortune, prosperity, and tradition. (Corey Gordon)
