Unpinning History: Japanese Posters in the Age of Commercialism, Imperialism, and ModernismMain MenuIntroductionJapan in the Age of Commercialism, Imperialism, and ModernismThe Rise of Tourism and the Era of Ocean LinersThe Rise of Tourism and the Development of Railway NetworksProvocation of Citizenship: Posters for the Ministry of CommunicationsExhibition CultureBijin: Posters with a Beautiful WomanArrival of Modern Commercial DesignBibliographyCollection NoteReuse and Remix this Exhibition
Kabushiki Kaisha (Goddess on horseback)
12020-04-29T17:19:33-07:00Curtis Fletcher3225f3b99ebb95ebd811595627293f68f680673e371403Steamboat lines; Posters, Japanese -- 20th century; Japan -- History -- Taisho period, 1912-1926plain2021-05-17T11:19:33-07:00USC Digital LibraryUSC Libraries. East Asian Library1918Printed by: Osaka and Tokyo, Japan: Ichida Ofusetto Insatsu Kabushiki Kaisha = Ichida Offset Printing Co., Ltd.Osaka, JapanUSC Japanese poster collection: Steamship travel postersMachida Ry_y_ [aka Machida Shinjir_] ____ (1871-1955)Curtis Fletcher3225f3b99ebb95ebd811595627293f68f680673e
This page has paths:
12021-05-12T16:07:54-07:00Curtis Fletcher3225f3b99ebb95ebd811595627293f68f680673eImages Used in this ExhibitCurtis Fletcher2plain2021-05-17T11:59:07-07:00Curtis Fletcher3225f3b99ebb95ebd811595627293f68f680673e
12021-05-12T16:08:42-07:00Curtis Fletcher3225f3b99ebb95ebd811595627293f68f680673eImages in the Full CollectionCurtis Fletcher6plain2021-05-17T11:33:42-07:00Curtis Fletcher3225f3b99ebb95ebd811595627293f68f680673e
This page is referenced by:
12020-04-10T14:48:03-07:00Bijin: Posters with a Beautiful Woman37image_header2020-05-07T23:02:12-07:00 Early posters in Japan leaned toward the subject of bijin, or a beautiful woman, because she had a universal appeal. In the Taishō period, women became important consumers and producers of modern fashion and lifestyle. Thus, bijin posters often reflected newness and modern taste—through hairstyles, Western accessories, unconventional kimono designs, or dynamic actions. Simultaneously, the image of bijin provoked nostalgia as a foundation of the beautiful and conventional Japan in a rapidly modernizing society.
Additionally, an image of beauty is one of the established pictorial genres in East Asia. In Japan, ukiyo-e woodblock prints of famous courtesans or “poster girls” of teahouses, as seen in the works of Suzuki Harunobu, for example, popularized the genre. Technically, early bijin posters often involved preparing numerous hand-drawn color plates—as many as thirty or more in some cases—as opposed to contemporaneous posters in the West, which generally required four or five plates.[1] This was, in part, to meet viewers’ expectations of bijinpictures in richly colored kimono and accessories contrasted by flawless complexions and dark hair. Such images were attained only by the mastery of print engineers (gakō) and commissioners’ abundant budgets. The selections here represent the result: posters for large corporations that marked Japan’s industrialization, such as steamship and sugar companies, and the Nippon Sake Brewery’s poster referring to a special event, the Enthronement of the Emperor. (Rika Hiro)
12020-04-28T15:23:28-07:00Ōsaka Shōsen Kabushiki Kaisha [Goddess on horseback]8plain2020-05-07T15:38:02-07:00This advertisement designed by Machida Ryūyō for the Japanese shipping company, Ōsaka Shōsen Kabushiki Kaisha, exemplifies one way in which yōga (Western-style painting) artists often honored traditional Japanese aesthetic values, by infusing their works with visual metaphors. The poster was produced during a time of increased internationalization and expansionism, during which Japan aimed to establish itself as a respected and powerful nation with a long-established and culturally rich history. This endeavor is reflected in the figure of the goddess, who is rendered with idealized Eastern features and riding five stallions into the ocean, while wearing an ornate Nara-period (710-794) dress. Her iconography recalls Japan’s cultural past, while the horses may be interpreted as representing the five continents, perhaps together symbolizing Japan as a mighty nation galloping into the global market. Enclosed at the bottom is the information of O.S.K., including its capital and the liners that the company provides. (Sophie Ceniza and Lilith Coryell Jenkins)