Unpinning History: Japanese Posters in the Age of Commercialism, Imperialism, and ModernismMain MenuIntroductionJapan in the Age of Commercialism, Imperialism, and ModernismThe Rise of Tourism and the Era of Ocean LinersThe Rise of Tourism and the Development of Railway NetworksProvocation of Citizenship: Posters for the Ministry of CommunicationsExhibition CultureBijin: Posters with a Beautiful WomanArrival of Modern Commercial DesignBibliographyCollection NoteReuse and Remix this Exhibition
Nippon Shuzō Kabushiki Kaisha (Women in blue kimono)
12020-04-29T17:19:36-07:00Curtis Fletcher3225f3b99ebb95ebd811595627293f68f680673e371405Sakeplain2021-05-17T11:38:49-07:00USC Digital LibraryUSC Libraries. East Asian Library1917-20Ichida Ofusetto Insatsu Kabushiki Kaisha = Ichida Offset Printing Co., Ltd.[Yonezawa, Japan]USC Japanese poster collection: Posters of commercial products and companiesCurtis Fletcher3225f3b99ebb95ebd811595627293f68f680673e
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12021-05-12T16:07:54-07:00Curtis Fletcher3225f3b99ebb95ebd811595627293f68f680673eImages Used in this ExhibitCurtis Fletcher2plain2021-05-17T11:59:07-07:00Curtis Fletcher3225f3b99ebb95ebd811595627293f68f680673e
12021-05-12T16:08:42-07:00Curtis Fletcher3225f3b99ebb95ebd811595627293f68f680673eImages in the Full CollectionCurtis Fletcher6plain2021-05-17T11:33:42-07:00Curtis Fletcher3225f3b99ebb95ebd811595627293f68f680673e
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12020-04-29T14:35:44-07:00Nippon Shuzō Kabushiki Kaisha [Japan Sake Brewing Co., Ltd.]6plain2020-05-07T15:54:48-07:00Unique in style, the portrayal of bijin—a beautiful woman—persuades the viewers to take a closer look. The poster is indicative of artistic experimentation and self-expression, which were defining characteristics of Taishō period artists. Traditional elements of Japanese art are showcased through the woman, as images of niwatori (rooster); hō’ō (pheonix), and kimigayo (Japan’s national anthem) decorate her clothing. Traces of Western influences are also evident, such as the Japanese and English written on the sake bottle. “Kimi banzai”, a paean to the Emperor, speaks to both domestic and foreign audiences living in the Kobe-Nishinomiya area where the Nippon Shuzō Kabushiki Kaisha was based. The poster in fact celebrates Gotaiten, the Commemoration of the Enthronement of Emperor Yoshihito, but also highlights Japan’s presence in commercial culture and her promotion of nationalism through Japanese products. The sake bottle and the woman, both parallel in composition, seduce viewers with beauty and modesty. (Christina Yoo)
