This tag was created by Maria Frank. The last update was by Matt Gunther.

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Field Guides to Food Main Menu How to Use the Field Guides to Food Introduction page to a series of subpaths offering guidance on how to understand, interact with, and edit this project Urban Farming Learning Module This page is a starting point for the Urban Farming Learning Module Real Food Challenge Module main "How to Make Food Good" Module Based on the "How to Make Food Good" diagram found at http://sefpi.umn.edu/archive/2013/good-food.html Food Access: Linking Geography, Poverty, and Hunger in the U.S. What can maps tell us about food access and how might they be useful in improving access in underserved communities? Food Justice: The People between Farm-to-Fork. Raising consumer awareness of those who fall in between producer to consumer supply chain. FoodWords Glossary FoodShed Technical Instructions on How to Add or Edit Modules/Pathways, Media, Pages, etc. first page of the how to guide pathway of technical instructions on how to use the Scalar book to create pages, upload media and other resources, and pathways or learning modules

Marketing

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Marketing is usually understood as the promotion of particular goods or services

The word market can be used...

As a noun,

a general term referring to the entire commercial system (eg. "on the market," "market standards")
less generally, a specific category of the system (eg. restaurants, grocers, "the organic market")
a specific physical location where goods are offered for sale (eg. farmers' market)

As a verb,

to promote/sell goods or services

For example, Models and Strategies for a Produce Distribution Plan deals with all three of its meanings as a noun.

Related terms: farmers' market, retail / sales opportunities

Within the tag family "The Food System," in the "Information / Knowledge Building" cluster.

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Information / Knowledge Building Matt Gunther Examples and processes related to the ways that people are gaining knowledge about food in its systemic context.

We all borrow food practices and values from other people. But what are the channels through which we do this? Under what conditions do some people become teachers, and others learners? Items that describe social patterns in these channels and conditions help to explain how “structures of information and knowledge” become a factor shaping the food system.

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1. Marketing

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