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This is the main webpage of the NGO that started the Kony 2012 movement, Invisible Children, Inc. This page tells people the origins of the NGO, their objectives, and their members. Jason Russell, one of the founders of the organization, created a thirty minute video synthesizing the content of the website into a visual media.

This thirty-minute video, which was directed by Jason Russell, tells people about the information found in their website in a visual media. Russell tells the story of the genesis of Invisible Children, Inc. and their objective to capture Joseph Kony. Russell's call to action was to share the video and to make Kony famous so he can become a household name. The video was a viral success, gaining 10 million views in a couple of days. However, this movement died out pretty quick.


Adam Taylor asks the question: Was #Kony 2012 a failure? Yes and no. The movement did have some momentum in the beginning. However, the movement did have critics. Critics of Invisible Children, Inc. noted that the organization oversimplify the issue of the LRA and they focused on too much film making instead of thinking of practical solutions to fix the problem in Uganda. However, they did amassed a huge following rather quickly and made this one of the most talked about moments of 2012. In that sense, they did succeed. They got their message out and got millions of people rallying behind. But in the long run, the movement just withered away.

 

This page has paths:

  1. Final: Kony 2012 Movement By Eduardo D. Garcia Eduardo D. Garcia

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