Digital Supplement
This thirty-minute video, which was directed by Jason Russell, tells people about the information found in their website in a visual media. Russell tells the story of the genesis of Invisible Children, Inc. and their objective to capture Joseph Kony. Russell's call to action was to share the video and to make Kony famous so he can become a household name. The video was a viral success, gaining 10 million views in a couple of days. However, this movement died out pretty quick.
