Race and the Digital: Racial Formation and 21st Century Technologies

Description of New Media Source and Statistical Data

Pinterest is a social media website that essentially acts as a visual bookmarking tool allowing registered users to upload, save, share and manage various forms of expressive content such as recipes, “DIY” projects and crafts, travel ideas, images, videos, and much more. Users are able to interactively connect with, discover, and share creative ideas with other users. Upon entering the site, you are met with various pins or visual bookmarks, which can be managed and saved onto your own pinboard. Your pinboard can be curated to your own interests. When you click on a pin, you are linked back to the original site it came from. This allows users to learn more about the particular pin—such as how to make a it or where to buy it (Pinterest.com). The original sites are either businesses or independent individuals with their own blogs and/or websites. Theoretically, Pinterest is intended for any individual with Internet access and this is seen in the fact that Pinterest provides users with a wide array of language options to choose from. Moreover, in order to engage with Pinterest, one must create an account, which can be done by connecting through Facebook or providing an email and password. Navigating through the site and searching for content is fairly easy and there are step-by-step instructions on how to upload and save pins. 
 



 

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