Dates

1950s - Development of the design style
1960s - Height of design's popularity
 

Context
 

The Sixties

The postwar years emanated optimism and witnessed a rejuvenation of the human spirit, evident in the bold, colorful, and experimental elements of midcentury modern interior design. Compounding postwar prosperity allowed millions to indulge in their materialistic dreams, which new pervasive forms of mass media birthed and propelled. Increasing disposable income transformed purchasing power of a growing middle class that was eager to fill their homes with the trappings of high design. Fast-developing technologies and new synthetics brought modular and sophisticated design elements to the consumer’s front door. Interiors embraced new materials and fresh ideas, echoing the movements in Pop Art, space exploration, and the electronic age in design, expressed in sleek lines and forms (Bradbury, 2014). Broader technological, economic, and societal developments set the stage for the proliferation of a new generation of playful and attainable midcentury modern interior design.

The era of space exploration influenced concurrent trends in media, design, and consumption. The world gripped by fascinations about the future. World’s Fairs – Seattle in 1962 and New York City in 1964 – were momentous international events that showcased ingenuity of new technological capabilities and the marvels of futuristic design. Ad campaigns from companies like Motorola framed their products in an fantastical space-like future world, featuring homes and interior spaces that reflected extreme visions of the “soft modernism” found in midcentury modern interior design.  Color televisions and stereos became ubiquitous in the sixties, inciting a new and increasingly important relationship between people and mass media. Advertising flourished in all mediums; images in magazines and on billboards and television permeated everyday life, displaying idealized images of joyful people, lives enhanced by their new things. A fast-growing corporate culture facilitated product familiarity and propelled sales through targeted and pervasive branding. Americans readily adopted visual tenants of the British “Pop” explosion. Mass-production of the exuberantly colorful works of artists like Andy Warhol and Roy Lichtenstein made art attainable in the form of prints and posters (Brown, 1982). Art was no longer the jurisdiction of the wealthy, and the increasingly design-conscious middle class hungered for more.

Furniture Design Elements

The combination of innovation, contextuality, and organic materials resulted in the inspired and fantastical interiors of the sixties. Dynamic design approaches and manufacturing techniques responded to a revitalized public; the crisp modernity of midcentury furniture had a playful spirit, woven into vibrant, sculptural forms (Bradbury, 2014).

Interior design of the 1960s both mirrored changes in society and helped make them possible, laying the groundwork a new agency-driven lifestyle made possible through a new wave of consumerism. Fresh and modern elements of interior design were contrived in tandem with the qualities and spacing of architectural forms, resulting in a total design concept that encompassed seating, wall paneling, lighting, trash bins, and even door handles. This holistic approach to interior design entailed special appreciation of materials: how they jived, how they conflicted, and the emotional result of such combinations. This fascination with materials bled into consideration of engineering and form; furniture was one facet of a broader fascination with design in its widest sense (Bradbury, 2014). Work and living spaces were created with intent to create natural synergies between the natural and the synthetic, light and shadow, sleekness and texture, and relationships between colors. The push and pull between vernacular and avante garde is evident through its material manifestations embodied in midcentury furniture design.

New Materials

The use of new materials and manufacturing methods clearly distinguishes midcentury furniture from its prewar cousins (Bradbury, 2014). Synthetic materials like plastics, polypropylene, plywood, low-cost foam rubber, and new stretch-jersey upholstery fabrics transformed material culture of the period (Brown, 1982). Injection molding and other new manufacturing methods resulted in an explosion of affordable options for an eager middle class. Natural materials like wood were formed into interesting new shapes or reworked entirely as particleboard, often used in tandem with colorful textile accents.

Rapid technological developments and prefabrication meant that designers needed to adapt quickly to create an entirely new generation of products (Bradbury, 2014). These new materials were utilized for futuristic effects; this was, after all, the design of the Space Age. Catalogs and advertisements featured clear plastic Lucite chairs, shiny vinyl wallpapers, modular chaises, and whimsical designs, all bathed in vivacious contrasting colors. Interiors of 1960s homes, offices, commercial, and even federal buildings became showcases for these modernized furniture and other interior design forms. The parade of textures, forms, and colors that emerged during the 1960s challenged convention and tradition, yet often retained and embraced craftsmanship and contextual, vernacular themes (Bradbury, 2014).

Related Objects to Explore

Oak Arm Chair; Oak Bench; Table-top Ashtray; Trash Can; Two-Seat Oak Bench