Field Guides to Food

Empowering Consumers

In response to perceived food system problems, some activists seek market based solutions by working to change trends in consumer demand. Often, these strategies emphasize a widespread deficit of consumer knowledge about the global corporate supply chain. Others aim to spread the practice of do-it-yourself food production, preservation, or preparation. In general, if a strategy targets systemic changes in consumer behavior, it typically begins by empowering consumers by building their knowledge about the food system.

Within the tag family "Food Actions and Strategies."

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