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Pop-Up Newsroom: “We Are Where You Are”

David Baines, Priya Rajsekar, Marco van Kerkhoven, and Melissa Wall

Journalism continues to be closely tied to the health of civic life, but do journalists still need permanent spaces to do their work? Retreating to physical newsrooms has tended to isolate rather than connect them with the public and the topics they cover. Yet today, such boundaries are increasingly contrary to the ways digitized news blurs producers and consumers of information to create networked journalism (Bruns 2008; Heinrich 2011; Russell 2011).

Our student journalism project, the Pop-Up Newsroom, challenges the idea that all news outlets need permanent physical newsrooms. It creates temporary, virtual news spaces to encourage participants to break free of traditional news norms and socialization to get closer to local communities. Pop-Up Newsroom denizens report for limited time periods, disseminating their stories instantaneously with their own cell phones and personal social media accounts on Twitter, Facebook, etc. A shared hashtag networks their reporting. Rather than trying to drive audiences to a single organizational website, the project creates information surges via social media. As one student participant has noted: “Every individual who is able to use a smart phone can be self-media.”

Enthusiastic student participation in Pop-Up

The students’ work is further distributed by temporary “Command Centers,” usually consisting of students with laptops often located in public spaces such as coffee shops. These curators monitor students’ and the general public’s social media posts about the same topic, selecting content to redistribute via Pop-Up Newsroom social media accounts. Often, the curating is physically done in the communities from which the reporting takes place. Producing news on the scene makes the processes of production more transparent and de-emphasizes journalist-source disparities. Student reporters say this allows them to “reach those areas which the mainstream media prefers not to.” 

Student collaboration for Oscars coverage

Taking away the physical newsroom has helped enable the creation of a much larger, global news operation. Initially a Los Angeles-based project, Pop-Up Newsroom has grown to include more than 200 students from universities and journalism training programs in seven countries (Armenia, Brazil, India, Netherlands, Taiwan, UK, and USA) who have collaboratively covered topics such as poverty, International Women’s Day, etc. Participants produce live mobile coverage about their local situation while sharing global curation responsibilities over a 24-hour period. Their coverage offers the public a mobile form of youth-produced news on the issues being covered.  Mainstream media organizations such as The Hindu and The New Indian Express and the social media platform RebelMouse have highlighted the project.

Freeing students from the structured newsroom encourages them to challenge traditional news conventions such as reliance on elite sources, which industrial news spaces have been designed to accommodate. Participants conceptualize their journalism roles less as “speaking for” citizens and, instead, “speaking with” them (Blumler and Coleman 2013, 183). Thus, students connect with a broader range of voices, rather than simply privileging traditional go-to sources. They amplify the personal stories recounted to them by ordinary citizens and members of traditionally marginalized groups. For example, Indian students covering poverty interviewed slum-dwellers, transgenders, and those forced into poverty due to caste discrimination. In the absence of bulky and intrusive media devices, these nontraditional sources opened up, allowing Pop-Up Newsroom to highlight stories typically invisible in mainstream news coverage. “Never before have I spent so much time listening to their stories,” one student said about her reporting. 

Tweet about transgender advocacy

“The questions that came to my mind were, ‘What the hell have I done for my society? How am I going to bring about change to the current situation?”These experiences further spurred some students to take a broader look at their work by creating multimedia reflections on their roles as journalists.

Student Journalism about Indian Slums

Working with Pop-Up Newsroom, students come to understand the power of communication networks—how they generate new ways of interacting with audiences by the means of texts, videos, and photos they post on their social media accounts; and how they are reposted, favorited, etc. by others including members of the communities they were reporting on. These interactions have ranged from the United Nations reposting students’ tweets from Chennai, to a low-income health clinic in Los Angeles and the students reporting from that location promoting each other on their Twitter accounts. Reflecting on this sort of engagement, a student said that before her Pop-Up experience, she had never reported with this “amount of involvement with the public. I both engaged communities and organizations.”

Tweet raising awareness about poverty

The networked structure also meant students became connected to other Pop-Up Newsroom participants, which included anyone using the designated hashtag or sharing Pop-Up content, around the world. According to TweetReach, the hashtag #livepoverty reached 54,590 Twitter accounts over 48 hours; #IWDpopup reached 187,295 accounts. This shows that the project was bringing many more people into the conversation than the students themselves.  

Students also reported that seeing students in other countries covering the same topic broadened their views of the issues. For example, an Indian student reporting on poverty in slums around Chennai was taken aback when a tweet from the United States deemed a woman deprived because she couldn’t afford a wedding dress. The student compared this with the Chennai’s poor struggling to afford two meals a day. Many American students had never heard of International Women’s Day, and were surprised to see the event was so well known in other parts of the world; the Dutch students posted about demonstrations spurred by the global day in their local community. 


Operating outside the usual boundaries of journalism, particularly those of a physically permanent newsroom, helped students exercise greater levels of independence and forced them to rely more on engagement with the communities they were reporting on to do their work. Embracing the power of networked communication helped them see their roles in civic life as interconnected with their sources and, at the same time, revealed the possibilities of global teamwork. Ultimately, Pop-Up Newsroom demonstrates ways even non-journalistic groups could create a social media powered pop-up project to both emancipate themselves as well as engage publics around important social issues. As one student participant said, “Anyone with a smartphone can bring forth the condition of our society to public eyes.”


Blumler, Jay and Stephen Coleman. “Comm Research—Views from Europe; Paradigms of Civic Communication." International Journal of Communication 7 (2013): 173-187. 

Bruns, Axel. Blogs. Wikipedia, Second Life, and Beyond: From Production to Produsage. New York: Peter Lang, 2008.

Heinrich, Ansgard. Network Journalism: Journalistic Practice in Interactive Spheres. New York: Routledge, 2011.

Russell, Adrienne. Networked: A Contemporary History of News in Transition. Malden, MA: Polity, 2011.

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