The Third Alternative: The Oral History of Duquesne University's Third AlternativeMain MenuThe NarratorsMeet the interviewees behind the Third Alternative Oral History Project.The ProblemA brief history of Duquesne's financial crisis.The PlanHow the Third Alternative planned to save Duquesne.The ContextThe national events taking place during the Third Alternative's campaign and how they affected the movement.The PublicHow the public of Pittsburgh interacted with and helped the Third Alternative.The EffectThe impact the Third Alternative left on Duquesne.Neighborhood CanvassingA timeline of the Third Alternative canvassing campaign.MapsMaps relating to the Thank You March and events at Duquesne University during the Third Alternative.The InterviewersMeet the students behind the Third Alternative Oral History Project.MediaCheck out our photograph collection and our documentary!Alexandra Zaremba2ce33ac8d647e2cc48718f436f303eaaa6355ceeRonald Owensaaa9113bde590a7c6854e4725baae71951e3aa5fGrant Stoner3ba49a95660aa18855c7cc5b6f8323bd1559c039Katherine Millardcc2b6742e9253dd1ad65ec8397845ff983008eb3Anna Samuels3cffb72092034ddc575aeb5ac3c9bf5d3f493c74Celia Phillips64f1bafd9e2ec54881e7e3a41417ecf15c8f4e1cLauren Eisenhart-Purvisce45d8431788bb04d876eaa4210e612cb18c860aEvan Daverio15eb18d2fdf506be557957b6adfa91b111c1b87d
Lorraine Heidekat
1media/LHeidekat.jpgmedia/LHeidekat.jpg2017-12-05T15:55:27-08:00Ronald Owensaaa9113bde590a7c6854e4725baae71951e3aa5f2585411image_header2017-12-15T08:04:34-08:00Ronald Owensaaa9113bde590a7c6854e4725baae71951e3aa5fLorraine Heidekat grew up in Silver Creek, Pennsylvania and received her journalism degree from Duquesne. After graduating in 1970, Lorraine started working at Maitland & Associates, a local advertising firm. Not long after, Patrick Joyce approached her seeking marketing help for the Third Alternative. Lorraine and her colleagues did the campaign pro bono and we have them to thank for the “One in a Million” slogan!
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1media/students resting on the march.jpgmedia/students resting on the march.jpg2017-11-07T08:32:19-08:00Ronald Owensaaa9113bde590a7c6854e4725baae71951e3aa5fThe NarratorsLauren Eisenhart-Purvis49Meet the interviewees behind the Third Alternative Oral History Project.image_header2017-12-12T17:08:49-08:00Lauren Eisenhart-Purvisce45d8431788bb04d876eaa4210e612cb18c860a