Race and the Digital: Racial Formation and 21st Century TechnologiesMain Menu"From Tweets to Streets?" A Research Project with Digital Supplement"The Digital Divide" Research ProjectsRace and the Digital BlogIntersectionality and TaggingCourse SyllabusSyllabus for Race and the Digital at UCLAStatement of Values: Digital Ethnic StudiesContributors' PortfoliosAbout "Race and the Digital"Genevieve Carpiocbaef6f4fe1847cc774ee8ef5c2d6efb0a58fda3Kid Cometb62a4423d252f961609f416b7188ffbc7d84a7d3Yesenia Melgoza-Fernandeza6a8d8933b14c7be3a522d5102f92c9dfe52e9b2Michie Ortiz25daabac1577ec1d12a68b2c0b0a15c4dba1374bEduardo D. Garcia6e60d0784abf2b990f3510cceb60101259a8bdd3Alan Evangelistaf3e41e7c002a037bb13d71a1e837eb5bf5bef12fAna Victoria H.37ae5307effd9bccccea4f0fe7958d15cee30e07Arturo Sotelo38025c1bb15e36f2beff44b22df47fac513c339faade8e08161ecdfbe4206b74479dee1c1d007a58c4Ashley Martinez-Munoza5a71a08c4c1c5dc7904ffcbc148c4f2edb1e723Ebony Paramodca8ce0b7a38097adb1b511e4c75690f833171f0
Description of New Media Source and Statistical Data
A Look Into Pinterest: Pinterest is a social media website that essentially acts as a visual bookmarking tool allowing registered users to upload, save, share and manage various forms of expressive content such as recipes, “DIY” projects and crafts, travel ideas, images, videos, and much more. Users are able to interactively connect with, discover, and share creative ideas with other users. Upon entering the site, you are met with various pins or visual bookmarks, which can be managed and saved onto your own pinboard. Your pinboard can be curated to your own interests. When you click on a pin, you are linked back to the original site it came from. This allows users to learn more about the particular pin—such as how to make a it or where to buy it (Pinterest.com). The original sites are either businesses or independent individuals with their own blogs and/or websites. Theoretically, Pinterest is intended for any individual with Internet access and this is seen in the fact that Pinterest provides users with a wide array of language options to choose from. Moreover, in order to engage with Pinterest, one must create an account which can be done by connecting through Facebook or providing an email and password. Navigating through the site and searching for content is fairly easy and there are step-by-step instructions on how to upload and save pins.
Breaking Down the Data Sets:
The data above is from the Pew Research Center on The Demographics of Social Media Users (2010), which looks at different demographic groups and the social media site they are most likely to engage with. I specifically examine the data on The Percentage of Internet Users Using Pinterest, which is divided by gender, race and ethnicity, age, educational attainment, household income, and urbanity. Overall 15% of total Internet users who were surveyed use Pinterest. According to the Pew Research Center (2013), “Whites, young people, the well educated, those with higher income, and women are the most likely to use Pinterest”(5). Focusing on race alone, roughly 18 percent of Whites, 10 percent of Hispanics, and only 8 percent of African Americans engage with this social media platform.
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12016-04-07T11:23:39-07:00Alan Evangelistaf3e41e7c002a037bb13d71a1e837eb5bf5bef12fThe World of Pinterest Is The World Of The Few By Alan EvangelistaAlan Evangelista28Digital Divide Paperplain2016-04-28T00:04:26-07:00Alan Evangelistaf3e41e7c002a037bb13d71a1e837eb5bf5bef12f
