I Want Candy
Moreover, the song choice is spot on. "I Love Candy" plays in the background to perpetuate the ideology that women are responsible for being desirable for men; in turn, making men "want" them sexually. The pristine and fantasy deserts are sandwiched between shots of French "haute cature" fashion. The montage and close up shots delivers a subliminal message that women should be petite, desirable, and well put together just like the array of desserts displayed flashing before the viewers eyes.