Coors Boycott: The Influence of the Chicano Movement

Should We Still Boycott?

The Coors boycott officially ended when the American Federation of Labor and Congress of Industrial Organizations and the Coors company came to an agreement in 1987 as Coors was losing too much money in key states like California and Colorado. Coors agreed to give the workers a right to unionize and the whole issue seemed to fade away. However, today there is no union as attempts to bring one into fruition and bring workers together all have been busted by Coors industries. It is clear that Coors is still a very big non-union as many of its breweries have very little to zero union workers at a time. These ideals as well as continued support by the owners and representatives of the Coors company in conservative ideals, anti-LGBTQ sentiments, and anti-immigrant legislation are the reason why many people continue to boycott Coors to this day.  Many LGBTQ groups and Chicano's still refuse to drink Coors to this day. On the flip side many others will continue to stand by Coors and everything they believe in continuing the division that the boycott had created in the first place. 
    

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