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Coors Boycott: The Influence of the Chicano MovementMain MenuBeer and Politics: An IntroductionAn introduction to the who, what, when, and where of the Coors BoycottSupport on Coors' SideWho was supporting Coors during this boycott? What was Coors perspective on the matter?Support for the BoycottWho supported the Boycott as it was occurring, why did they support it, and specific examples of supporting documentsImpact and LegacyWhat happened to Coors? Was the boycott effective? Coors today?CreditsFliers and CartoonsCheyenne, Bryana, Naomi366c519e9e71a9d3a9837fedd4b7faabd765a585
Coors: Corruption and Discrimination
12019-02-21T18:23:37-08:00Bryana Owens2315aa736d0f2db2336fa1d85863a1577ccb81f03276921How did the issues within Coors spark the boycott? What did Coors do during the Boycott?plain2019-05-01T12:02:10-07:00Cheyenne Romerobcc0ca762d14836e1713b7c9e18d12a8dfcd4a6c The Coors Brewing Company was founded by Adolf Coors and Jacob Schueler, who migrated from Prussia to the United States. The two opened up a brewery after purchasing the recipe for a Pilsner style beer from William Silan. Coors invested $2,000 into the brewery while Schueler invested $6,000 into the project. However, Coors would later buy out his partner and become the sole owner of the brewer in 1880.
Despite Coors' modest beginning, the company would come to be the single largest brewery in the world. With growing wealth, the company was able to expand and even influence politics. Much of the time, their support would be in favor of politicians who reflected their conservative views. This would become an issue for the Coors company in the 1960's through the 1970's when Coors' workers would form a union to strike back against the company's conservatism and racist tendencies.
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12019-04-02T17:07:42-07:00Bryana Owens2315aa736d0f2db2336fa1d85863a1577ccb81f0TimelineBryana Owens2How long was the boycott? When did it begin? Is there an official end?plain2019-04-04T18:07:07-07:00Bryana Owens2315aa736d0f2db2336fa1d85863a1577ccb81f0
12019-02-21T18:09:04-08:00Bryana Owens2315aa736d0f2db2336fa1d85863a1577ccb81f0Beer and Politics: An IntroductionCheyenne Romero17An introduction to the who, what, when, and where of the Coors Boycottplain2019-05-01T11:56:13-07:00Cheyenne Romerobcc0ca762d14836e1713b7c9e18d12a8dfcd4a6c
12019-04-21T06:52:52-07:00Joe Coors Poster1Political cartoon comparing the Coors company's racism to Adolf Hitler's Nazism.media/img007_50.jpgplain2019-04-21T06:52:56-07:00
