Coors Boycott: The Influence of the Chicano Movement


All images and information not otherwise stated comes from the Chicano Movement Collection within the Colorado State University Pueblo Library Archives. A big thank you to the Colorado State University Pueblo Archives as well as the biggest of appreciation to Beverly Allen for allowing us her time and the space to work and have the opportunity to receive this valuable information. Also, we would like to thank Beverly Allen's work study Paul for helping us with our research. 

Another great big thank you to Juan "Freddie" Trujillo for allowing us the time to speak with him and for giving us a first-hand perspective on what was occurring during the boycott as well as what continues to happen within Coors today. 

Any recent information concerning Coors today and the unionized labor within the breweries can be found at 

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