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Coors Boycott: The Influence of the Chicano MovementMain MenuBeer and Politics: An IntroductionAn introduction to the who, what, when, and where of the Coors BoycottCoors: Corruption and DiscriminationHow did the issues within Coors spark the boycott? What did Coors do during the Boycott?Support for the BoycottWho supported the Boycott as it was occurring, why did they support it, and specific examples of supporting documentsImpact and LegacyWhat happened to Coors? Was the boycott effective? Coors today?CreditsFliers and CartoonsCheyenne, Bryana, Naomi366c519e9e71a9d3a9837fedd4b7faabd765a585
Support on Coors' Side
12019-02-21T18:16:49-08:00Bryana Owens2315aa736d0f2db2336fa1d85863a1577ccb81f03276919Who was supporting Coors during this boycott? What was Coors perspective on the matter?plain2019-05-01T13:27:25-07:00Cheyenne Romerobcc0ca762d14836e1713b7c9e18d12a8dfcd4a6cCoors' public relations (PR), put out into Colorado communities by way of newspapers, advertisements, official statements, interviews, etc., have largely been collected by those involved in the Coors Boycott.
When fighting against the Coors Beer Company and Coors family, Chicano activists made sure to collect as much information on the progress of the Coors Beer Company and the Coors family as they did on the progress of the boycott. It is the public PR collected by individuals such as Colorado's own Freddie "Freak" Trujillo that help keep straight the record of Adolf Coors Company's statements made and positions held throughout the duration of the boycott.
Not only was positive self PR an effective tool in order for the Coors business to assert their innocence, and diminish bad publicity and bad public opinion, but so was their several dealings at local levels.The Coors family would work with local Colorado groups and boards in an effort to build strong relationships and combat the stigma brought onto their company from the boycott.
