Thanks for your patience during our recent outage at scalar.usc.edu. While Scalar content is loading normally now, saving is still slow, and Scalar's 'additional metadata' features have been disabled, which may interfere with features like timelines and maps that depend on metadata. This also means that saving a page or media item will remove its additional metadata. If this occurs, you can use the 'All versions' link at the bottom of the page to restore the earlier version. We are continuing to troubleshoot, and will provide further updates as needed. Note that this only affects Scalar projects at scalar.usc.edu, and not those hosted elsewhere.
Coors Boycott: The Influence of the Chicano MovementMain MenuBeer and Politics: An IntroductionAn introduction to the who, what, when, and where of the Coors BoycottCoors: Corruption and DiscriminationHow did the issues within Coors spark the boycott? What did Coors do during the Boycott?Support on Coors' SideWho was supporting Coors during this boycott? What was Coors perspective on the matter?Support for the BoycottWho supported the Boycott as it was occurring, why did they support it, and specific examples of supporting documentsImpact and LegacyWhat happened to Coors? Was the boycott effective? Coors today?CreditsFliers and CartoonsCheyenne, Bryana, Naomi366c519e9e71a9d3a9837fedd4b7faabd765a585
Should We Still Boycott?
12019-04-02T17:04:21-07:00Bryana Owens2315aa736d0f2db2336fa1d85863a1577ccb81f03276912Does Coors still practice discriminatory processes? Does anyone still boycott the beverage today?plain2019-04-24T23:20:37-07:00Bryana Owens2315aa736d0f2db2336fa1d85863a1577ccb81f0Coors was able to satisfy the union for a bit and it seemed that all would be well for a while. However since it officially ended in 1987 Coors has made many attempts at busting all union and union workers within their breweries. Many of the original strikers had not been able to return as Coors had replaced them with new workers and the ones who did return did not last long within the union. Only two members working the Golden Colorado Brewery have actually remained union workers (which is probably a lasting effect of the boycott and strike) and that is the only one of Coors brewery which has some sense of a union since the boycott has ended.
Today there continues to be no unions within the company as attempts to bring one into fruition and bring workers together all have been busted by Coors industries. These ideals as well as continued support by the owners and representatives of the Coors company in conservative ideals, anti-LGBTQ sentiments, and anti-immigrant legislation are the reason why many people continue to boycott Coors to this day. Many LGBTQ groups and Chicano's still refuse to drink Coors to this day. On the flip side many others will continue to stand by Coors and everything they believe in continuing the division that the boycott had created in the first place.
This page has paths:
12019-02-21T18:32:11-08:00Bryana Owens2315aa736d0f2db2336fa1d85863a1577ccb81f0Impact and LegacyBryana Owens11What happened to Coors? Was the boycott effective? Coors today?plain2019-04-24T23:19:29-07:00Bryana Owens2315aa736d0f2db2336fa1d85863a1577ccb81f0
Contents of this path:
12019-03-28T17:27:59-07:00Cheyenne, Bryana, Naomi366c519e9e71a9d3a9837fedd4b7faabd765a585Fliers and Cartoons8gallery2019-04-27T03:46:28-07:00Cheyenne Romerobcc0ca762d14836e1713b7c9e18d12a8dfcd4a6c
This page references:
12019-04-20T19:50:31-07:00Political Cartoon - Coors TV1A Political Cartoon comparing Coors beer to a pile of coins representing the greed that the company has.media/img016.jpgplain2019-04-20T19:50:31-07:00
12019-04-20T20:10:54-07:00Coors Brewery1Coors brewery located in Golden, Colorado. https://drive.google.com/drive/folders/1CYIsJoqBKRUTfRcC6e3l5ntdsBAlo7C6?usp=sharingmedia/Coors-Brewery.jpgplain2019-04-20T20:10:55-07:00
