Coors Boycott: The Influence of the Chicano Movement

Should We Still Boycott?

Coors was able to satisfy the union for a bit and it seemed that all would be well for a while. However since it officially ended in 1987 Coors has made many attempts at busting all union and union workers within their breweries. Many of the original strikers had not been able to return as Coors had replaced them with new workers and the ones who did return did not last long within the union. Only two members working the Golden Colorado Brewery have actually remained union workers (which is probably a lasting effect of the boycott and strike) and that is the only one of Coors brewery which has some sense of a union since the boycott has ended.

Today there continues to be no unions within the company as attempts to bring one into fruition and bring workers together all have been busted by Coors industries. These ideals as well as continued support by the owners and representatives of the Coors company in conservative ideals, anti-LGBTQ sentiments, and anti-immigrant legislation are the reason why many people continue to boycott Coors to this day.  Many LGBTQ groups and Chicano's still refuse to drink Coors to this day. On the flip side many others will continue to stand by Coors and everything they believe in continuing the division that the boycott had created in the first place. 
 

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