Coors Boycott: The Influence of the Chicano Movement Main Menu Beer and Politics: An Introduction An introduction to the who, what, when, and where of the Coors Boycott Coors: Corruption and Discrimination How did the issues within Coors spark the boycott? What did Coors do during the Boycott? Support on Coors' Side Who was supporting Coors during this boycott? What was Coors perspective on the matter? Support for the Boycott Who supported the Boycott as it was occurring, why did they support it, and specific examples of supporting documents Impact and Legacy What happened to Coors? Was the boycott effective? Coors today? Credits Fliers and Cartoons

Crusaders Throughout the Boycott

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The Coors Boycott called for a need for leaders all around Colorado to take action against the injustice that took place at Coors locations. These leaders were not only important Chicano figures but also allies and others fighting for equal rights among all races and genders in the workforce.
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This page has paths:

  1. Connections to the Chicano Movement Cheyenne Romero
  2. Support for the Boycott Cheyenne Romero

Contents of this path:

  1. Juan "Freddie Freak" Trujillo
  2. The Colorado American G.I Forum

This page references: