Coors Boycott: The Influence of the Chicano Movement Main Menu Beer and Politics: An Introduction An introduction to the who, what, when, and where of the Coors Boycott Coors: Corruption and Discrimination How did the issues within Coors spark the boycott? What did Coors do during the Boycott? Support on Coors' Side Who was supporting Coors during this boycott? What was Coors perspective on the matter? Support for the Boycott Who supported the Boycott as it was occurring, why did they support it, and specific examples of supporting documents Impact and Legacy What happened to Coors? Was the boycott effective? Coors today? Credits Fliers and Cartoons

Conservatism of the Coors family - 1960's & 70's

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Fine Racist Family
For many people in the 1960s and 1970s, the Coors Brewing Company signified conservative views on gender, labor, and race equality. The Coors family, especially Joseph Coors, actively supported conservative politicians. The family also even funded many conservative organizations. Joseph Coors was one of the most active supporters of politicians like Barry Goldwater and Ronald Reagan. In 1973 Joseph also founded and funded the Heritage Foundation, located in Washinton, which advocated for pro-business policies, anti-communism, neoconservatism, and Christian conservatism.

Not only did the coors family openly support conservative politics, but they also were discrimanatory againt Chicano, LGBT, and African American communities. In the 1960's there were very few Chicano employees at the Coors facility is Golden, Colorado, and the Chicano employees that Coors did have were often stuck with the poor-paying, intensly laborous jobs. Coors also did not get along with orgranized labor. All of these factors are what lead up to the Coors Boycott. 

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  1. Coors: Corruption and Discrimination Cheyenne Romero

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