Coffee is one of the most traded goods in the world market.
When you are enjoying a cup of coffee you enjoy all that comes with it, the smell, taste, and feeling. This is just the surface, hidden is the culture, ecology, and politics.
While each of the world’s top four roasters, Kraft, Nestle, Procter & Gamble, and Sarah Lee, own coffee brands worth over $1 billion in annual sales (Fergus, 2014), many coffee farmers struggle to cover their production and living costs
Fergus, A. T., & Gray, A. (2014). Fair Trade Awareness and Engagement: A Coffee Farmer's Perspective. Business & Society Review (00453609), 119(3), 359-384. doi:10.1111/basr.12037