Coors Boycott: The Influence of the Chicano MovementMain MenuBeer and Politics: An IntroductionAn introduction to the who, what, when, and where of the Coors BoycottCoors: Corruption and DiscriminationHow did the issues within Coors spark the boycott? What did Coors do during the Boycott?Support on Coors' SideWho was supporting Coors during this boycott? What was Coors perspective on the matter?Support for the BoycottWho supported the Boycott as it was occurring, why did they support it, and specific examples of supporting documentsImpact and LegacyWhat happened to Coors? Was the boycott effective? Coors today?CreditsFliers and CartoonsCheyenne, Bryana, Naomi366c519e9e71a9d3a9837fedd4b7faabd765a585
Anti-Coors Cartoon
12019-04-11T17:57:46-07:00Bryana Owens2315aa736d0f2db2336fa1d85863a1577ccb81f0327694A political cartoon dipicting the literal crushing of Coors. Here connections between Coors Beer and Nazis are made with the use of a swastika.plain2019-04-16T11:45:47-07:00Cheyenne Romerobcc0ca762d14836e1713b7c9e18d12a8dfcd4a6c
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12019-02-21T18:09:04-08:00Beer and Politics: An Introduction17An introduction to the who, what, when, and where of the Coors Boycottplain2019-05-01T11:56:13-07:00
Alcohol and politics have been directly linked since prohibition in the 1920s. Issues dealing with its legality, its effects, and the ways in which it is sold are often the focus of debates when it comes to the subjects of beer and politics. Many people find most of their issues with the product itself and do not focus on where it all came from. The Coors Boycott of 1966, which continues still in some social groups today, changed this mindset as politics and beer furthered the interest and understanding of the manufacturing and labor forces that go into making these products.
Opposition to the Adolph Coors Company mainly centered on three issues. First, the company did not support the organization of labor forces often using a variety of union busting tactics. Second, critics claimed that Coors hiring practices discriminated against Hispanics/Latinos, African-Americans, women, and those of the LGBT community. Finally, members of the Coors family, particularly Joseph Coors, actively supported and funded conservative politicians and organizations that discriminated against the basic rights of their workers.