Complex TVMain MenuIntroductionVideos for IntroductionComplexity in ContextBeginningsVideos for Chapter 2AuthorshipCharactersComprehensionEvaluationSerial MelodramaOrienting ParatextsEndsVideo GalleryTable of ContentsJason Mittell06e96b1b57c0e09d70492af49d984ee2f68945deNew York University Press
Transmedia Storytelling
12015-03-15T11:36:11-07:00Jason Mittell06e96b1b57c0e09d70492af49d984ee2f68945de13505structured_gallery1303732015-03-18T12:16:29-07:00Jason Mittell06e96b1b57c0e09d70492af49d984ee2f68945deAs television series have become more complex in their narrative strategies, television itself has expanded its scope across a number of screens and platforms, complicating notions of medium specificity at the very same time that television seems to have established a clearer sense of distinct narrative form. This chapter explores how television narratives are expanded and complicated through transmedia extensions, including videogames, novelizations, websites, online video, and alternate reality games. With specific analyses of transmedia strategies for Lost and Breaking Bad, I consider how television’s transmedia storytelling is grappling with issues of canonicity and audience segmentation, how transmedia reframes viewer expectations for the core television serial, and what transmedia possibilities might look like going forward.