Ethnography of a Mouse
Mickey Mouse, standing jauntily with his belly thrust forward and one leg cocked to a side, is the quintessential character of our times. He is the most powerful ambassador of our global “culture” that exists. Riding on a Nike swoosh and swigging a bottle of Coke, Mickey infiltrates nearly every corner of the globe, from Darfur to Doha. Here, on a Zara t-shirt, he is resplendent in his globalized best. An American mouse, he has been brought to Abu Dhabi on a t-shirt designed by a Spanish company and manufactured in Portugal. His journey to an Abu Dhabi shopping mall is the journey of our times.
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