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MACHINE DREAMS

Alexei Taylor, Author

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Image and Commodity Ethnography

This assignment:

Go to a shopping center and photograph a reproduction of an artwork. 

Trace the art to its “author” and write  how and why the image has been transferred – focus on the transformation from the image's “original” medium to the state in which you encountered it -- its migration onto a commodity.   Identify the mechanical processes by which the artwork was made and reproduced. How does the image intersect with the commodity on which it is displayed?

This paper was first word-processed and the authors included the image or images of the commodity they discovered at the Abu Dhabi mall.  The essay was then transferred to Scalar.  
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