China and Bisque dolls came to be regarded as a luxury toy, with China dolls being glazed porcelain and Bisque being unglazed. This period also saw the advent of the modern baby doll, a product marketed towards young girls who strived to one day be domesticated mothers, a reflection of societal expectations. Paper dolls also became abundantly popular in the 20th century, as consumers could now customize current outfits on their dolls at an unbeatable paper price. The 1930s also saw the first major "character dolls," specifically that of Shirley Temple, a childhood star. This doll paved the way for other iconic dolls to come about, eventually setting the stage for modern action figures just two decades later.