Granny's Box : The Story of Mollie Franklin Hensley (by Sandy Laws) Main Menu

Everything for Needlecrafts Catalog

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Another item of interest in Granny's box is the "Everything for Needlecrafts Catalog."  Known for their beautiful covers, this catalog was produced by the Frederick Herrschner in 1951-52.  Frederick, a young German immigrant, had a very interesting American dream story.  Starting out as a street vendor selling sewing notions from a cart, Frederick sold quality items that satisfied his customers.  When these same customers decided to join the mass exodus to the west, they were dismayed to find that no products like Frederick’s existed.  So, they sent him a letter and asked if he would mail his goods to them.  This led to the development of a catalog, which lasted 125 years.

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  1. The Mollie Franklin Hensley Story Archives of Appalachia

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