Support for the Boycott
Each type of support, no matter how big or small, all added up into what became a major piece in the stories of Coors Beer, politics, Colorado history, and the Chicano Movement (El Movimiento). Because of the expediency of which the participants of the Chicano Movement were willing to take up another protest/boycott, the more quickly the Coors Boycott became known throughout the country. Also, the leaders who helped to engage the public, who were wither heavily effected and target by Coors Company or not, were responsible for the successes that would be made for the Coors Boycott.