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• 1 2022-05-11T11:25:20-07:00 Goji Berries: The Key to Eternal Youth? 69 By Ismael Rodriguez & Catherine Nordstrom #Goji image_header 2022-05-23T11:21:36-07:00 Goji Goji Berries have become a symbol of the Superfood movement which has continued to gain traction in the US and across the world. Although they have served as a token of this emerging trend, goji berries have been renowned in Asia for their nutritious qualities for many centuries. Its use has been documented for almost 2000 years in traditional Chinese medicine (Gross et al., 2006). The goji industry has skyrocketed during the 21st century as they’ve been recognized for their nutritious qualities. Goji berries have a rich cultural history which has contributed to their claim to fame. In 2003, health writer Earl Mindell distributed a booklet which suggested that goji berries had anti-cancer properties - this drove their entry into the Superfood market. His claims were based on the myth of Li Qing Yuen; the herbalist supposedly consumed goji berries daily which allowed him to live 256 years (Earl Mindell and Rick Handel, 2003). While Mindell’s booklet was full of false exaggerations, there is merit to many of his claims regarding the nutritional benefits of goji berries.
  Two species are colloquially known as goji berries: Lycium barbarum and Lycium chinense. They are deciduous woody perennial plants which grow to heights of around 1-3 meters, L. chinense is generally a bit shorter and is primarily grown in southern China, while L. barbarum is taller and grown in the Ningxia Hui Autonomous Region of northern China and they are taller (ChemEurope). Their unique vegetative and reproductive morphology makes harvesting the berries labor intensive…

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