Counter-Cola: A Multinational History of the Global CorporationMain MenuAn Introduction to the Digital BookCounter-Cola: IntroductionThe Coca-Cola Bottling System and the Logics of the FranchiseMediating Coca-Colonization: Negotiating National Development and Difference in Coca-Cola’s Postwar Internationalization"Indianize" or "Quit India": Nationalist Challenges in Post-Colonial IndiaA Man in Every Bottle: Labor and Neoliberal Violence in Colombian BottlingWater for Life, Not for Coca-Cola: Commodification, Consumption, and Environmental ChallengesCSR: Corporate Social Responsibility and Continued Social ResistanceA NonconclusionAmanda Ciafone0aef7449200e57e794d451fa2ca99b0795928eaf
“I’d Like to Buy the World a Coke”: The “Real Thing” and the Revolutions of the 1960s
1media/All Over the World coca-cola Brings REfreshment.jpgmedia/coke.png2017-02-09T22:18:53-08:00Amanda Ciafone0aef7449200e57e794d451fa2ca99b0795928eaf1520025splash2019-04-28T02:21:19-07:00Amanda Ciafone0aef7449200e57e794d451fa2ca99b0795928eaf
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1media/All Over the World Coca Cola Brings Refreshment Larger cropped.jpgmedia/coke.png2017-02-08T20:34:26-08:00Amanda Ciafone0aef7449200e57e794d451fa2ca99b0795928eafAdvertising a New Generation27Shifting dramatically from the sweet, cloying sounds of the McGuire Sisters to the Pepsi Generation, soda advertising constructed a sense of a sixties consumer generation.image_header2019-04-27T23:56:22-07:00Amanda Ciafone0aef7449200e57e794d451fa2ca99b0795928eaf
1media/All Over the World Coca Cola Brings Refreshment Larger cropped.jpgmedia/coke.png2017-02-09T21:11:47-08:00Amanda Ciafone0aef7449200e57e794d451fa2ca99b0795928eafCultural Critique in the US30A growing critique of American corporations, consumer culture and racial capitalism was expressed by cultural producers through the brand image of Coca-Colaimage_header2017-11-28T23:08:04-08:00Amanda Ciafone0aef7449200e57e794d451fa2ca99b0795928eaf
1media/All Over the World Coca Cola Brings Refreshment Larger cropped.jpgmedia/coke.png2017-02-10T22:00:39-08:00Amanda Ciafone0aef7449200e57e794d451fa2ca99b0795928eafCultural Critique in Latin America14Coca-Cola became a motif in critical contemporary Latin American art in the 1960s and 1970s.image_header2017-11-28T23:08:31-08:00Amanda Ciafone0aef7449200e57e794d451fa2ca99b0795928eaf
1media/All Over the World Coca Cola Brings Refreshment Larger cropped.jpgmedia/coke.png2017-02-10T21:43:42-08:00Amanda Ciafone0aef7449200e57e794d451fa2ca99b0795928eafCultural Critiques of the Corporation20A growing discontent with the massification of culture, homogenization of identity, and bureaucratization perceived of corporate cultureimage_header2017-11-28T23:09:05-08:00Amanda Ciafone0aef7449200e57e794d451fa2ca99b0795928eaf
1media/All Over the World Coca Cola Brings Refreshment Larger cropped.jpgmedia/coke.png2017-02-12T19:56:15-08:00Amanda Ciafone0aef7449200e57e794d451fa2ca99b0795928eafChallenges to the Coca-Cola System24The 1960s and 1970s brought a wave of direct challenges to the Coca-Cola systemimage_header2017-11-28T23:09:31-08:00Amanda Ciafone0aef7449200e57e794d451fa2ca99b0795928eaf
1media/All Over the World Coca Cola Brings Refreshment Larger cropped.jpgmedia/coke.png2017-02-16T12:56:24-08:00Amanda Ciafone0aef7449200e57e794d451fa2ca99b0795928eafThe Real Thing21The Company’s attempts to harness contemporary youth’s cultural and political turnimage_header2017-11-28T23:09:58-08:00Amanda Ciafone0aef7449200e57e794d451fa2ca99b0795928eaf
1media/All Over the World Coca Cola Brings Refreshment Larger cropped.jpgmedia/coke.png2017-02-28T19:49:25-08:00Amanda Ciafone0aef7449200e57e794d451fa2ca99b0795928eafThe Voice to Teach the World to Sing9The Coca-Cola Company responded to the challenges of the 60s with an advertisement of global unity through consumption at the start of the 70simage_header2019-04-28T02:19:22-07:00Amanda Ciafone0aef7449200e57e794d451fa2ca99b0795928eaf
1media/coke.png2019-04-28T01:16:23-07:00Amanda Ciafone0aef7449200e57e794d451fa2ca99b0795928eafEnvisioning Capitalist Hegemony from a Hilltop12Coca-Cola mobilizes youthful insurgency and racial difference to portray its vision of a neoliberal single world order where diverse peoples are united in consumer capitalism.image_header2019-04-28T02:27:47-07:00Amanda Ciafone0aef7449200e57e794d451fa2ca99b0795928eaf