Counter-Cola: A Multinational History of the Global Corporation Main Menu An Introduction to the Digital Book Counter-Cola: Introduction The Coca-Cola Bottling System and the Logics of the Franchise Mediating Coca-Colonization: Negotiating National Development and Difference in Coca-Cola’s Postwar Internationalization "Indianize" or "Quit India": Nationalist Challenges in Post-Colonial India A Man in Every Bottle: Labor and Neoliberal Violence in Colombian Bottling Water for Life, Not for Coca-Cola: Commodification, Consumption, and Environmental Challenges CSR: Corporate Social Responsibility and Continued Social Resistance A Nonconclusion

“I’d Like to Buy the World a Coke”: The “Real Thing” and the Revolutions of the 1960s

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Contents of this path:

  1. Advertising a New Generation
  2. Cultural Critique in the US
  3. Cultural Critique in Latin America
  4. Cultural Critiques of the Corporation
  5. Challenges to the Coca-Cola System
  6. The Real Thing
  7. The Voice to Teach the World to Sing
  8. Envisioning Capitalist Hegemony from a Hilltop