Counter-Cola: A Multinational History of the Global Corporation Main Menu Counter-Cola: Introduction The Coca-Cola Bottling System and the Logics of the Franchise Mediating Coca-Colonization: Negotiating National Development and Difference in Coca-Cola’s Postwar Internationalization “I’d Like to Buy the World a Coke”: The “Real Thing” and the Revolutions of the 1960s "Indianize" or "Quit India": Nationalist Challenges in Post-Colonial India A Man in Every Bottle: Labor and Neoliberal Violence in Colombian Bottling Water for Life, Not for Coca-Cola: Commodification, Consumption, and Environmental Challenges CSR: Corporate Social Responsibility and Continued Social Resistance A Nonconclusion

An Introduction to the Digital Book

15200
You've popped open Counter-Cola!  Here you will find a digital book version of Counter-Cola:  A Multinational History of the Global Corporation, by Amanda Ciafone (University of California Press, 2019).  This digital complement introduces a number of the arguments of the print book, as well as some of the archive of materials that evidenced it.  A print book is limited in its ability to present such multi-media materials.  But here they are for further research and teaching, criticism and comment.  And whereas a print book is "fixed," this digital book will continue to expand as more materials are added.

You can navigate the book via the pull-down menu on the upper-left-side of the page or click on the Introduction (or another chapter) below to start reading.

This page has paths:

  1. COUNTER-COLA Amanda Ciafone

Contents of this path:

  1. Introduction
  2. The Coca-Cola Bottling System and the Logics of the Franchise
  3. Mediating Coca-Colonization: Negotiating National Development and Difference in Coca-Cola’s Postwar Internationalization
  4. “I’d Like to Buy the World a Coke”: The “Real Thing” and the Revolutions of the 1960s
  5. "Indianize" or "Quit India": Nationalist Challenges in Post-Colonial India
  6. A Man in Every Bottle: Labor and Neoliberal Violence in Colombian Bottling
  7. Water for Life, Not for Coca-Cola: Commodification, Consumption, and Environmental Challenges
  8. CSR: Corporate Social Responsibility and Continued Social Resistance

This page references: