An Introduction to the Digital Book
You can navigate the book via the pull-down menu on the upper-left-side of the page or click on the Introduction (or another chapter) below to start reading.
This page has paths:
- COUNTER-COLA Amanda Ciafone
Contents of this path:
- Introduction
- The Coca-Cola Bottling System and the Logics of the Franchise
- Mediating Coca-Colonization: Negotiating National Development and Difference in Coca-Cola’s Postwar Internationalization
- “I’d Like to Buy the World a Coke”: The “Real Thing” and the Revolutions of the 1960s
- "Indianize" or "Quit India": Nationalist Challenges in Post-Colonial India
- A Man in Every Bottle: Labor and Neoliberal Violence in Colombian Bottling
- Water for Life, Not for Coca-Cola: Commodification, Consumption, and Environmental Challenges
- CSR: Corporate Social Responsibility and Continued Social Resistance