Counter-Cola: A Multinational History of the Global Corporation

An Introduction to the Digital Book

You've popped open Counter-Cola!  Here you will find a digital book version of Counter-Cola:  A Multinational History of the Global Corporation, by Amanda Ciafone (University of California Press, 2019).  This digital complement introduces a number of the arguments of the print book, as well as some of the archive of materials that evidenced it.  A print book is limited in its ability to present such multi-media materials.  But here they are for further research and teaching, criticism and comment.  And whereas a print book is "fixed," this digital book will continue to expand as more materials are added.

You can navigate the book via the pull-down menu on the upper-left-side of the page or click on the Introduction (or another chapter) below to start reading.

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