Labor Rights Continued
Along with the other strict hiring policies such as polygraph testing any attempts from those who were not white to land themselves in a position within the company at all, let alone a good position, was extremely difficult. Coors also took great strides to avoid becoming unionized which was a major factor that allowed them to carry out such biased labor laws without much repercussion aside from the boycott. However despite the rough going of the Chicanos who had been boycotting the company the sales of Coors beer in most of the western states that carried it fell dramatically during the peak of the boycott in the 1970s. Meanwhile, local and national papers told the story from all angles during the duration of the boycott.