Coors Boycott Hist 312Main MenuOverviewA link to all things Coors BycottBefore the BoycottsPre-Boycott Problems for ChicanosThe Coors Boycotts 1960s-1980sThe start of the BoycottsThe Boycotts Come to A CloseThe end of the height of the boycottsBibliography and ThanksSources and the people who helped make it possibleDaniel Beam2b5be28acc799857e44851a77d188057f57390ddCamerron Martin5c09eb0f725eebb4c4e938351f88b2f6ccdd3c0a
1media/Coors boycott poster.jpg2022-04-21T10:58:58-07:00Labor Rights Continued10continuation of labor rightsplain2022-05-02T15:44:55-07:00
Along with the other strict hiring policies such as polygraph testing any attempts from those who were not white to land themselves in a position within the company at all, let alone a good position, was extremely difficult. Coors also took great strides to avoid becoming unionized which was a major factor that allowed them to carry out such biased labor laws without much repercussion aside from the boycott. However despite the rough going of the Chicanos who had been boycotting the company the sales of Coors beer in most of the western states that carried it fell dramatically during the peak of the boycott in the 1970s. Meanwhile, local and national papers told the story from all angles during the duration of the boycott.
