Coors Boycott Hist 312

Labor Rights

The time of Coors Boycott was a time that saw many different groups and individuals demanding equal rights. The Adolf Coors Brewing Company kept a strict hiring policy that mostly favored white men as they were the only ones who could apply for positions higher than general laborers. The company did release a new policy in the early to mid-1970s which they had dubbed their new Affirmative Hiring Plan which was meant to allow for more people who weren't white to apply and hold better positions in the company, however present in their plan were many loopholes that allowed them to basically continue to carry out the same hiring practices that they had been using. Graphs from the Coors company showed how many men and women of different ethnicities held certain positions within the company throughout the 1970s and despite there being clear proof people of races other than white held better positions in the company it was not a large enough change to make a real difference. 
Coors also took great strides in avoiding becoming a unionized company with many attempts and votes to establish one ending in vein.







 

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