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Coors Boycott Hist 312Main MenuOverviewA link to all things Coors BycottBefore the BoycottsPre-Boycott Problems for ChicanosThe Coors Boycotts 1960s-1980sThe start of the BoycottsBibliography and ThanksSources and the people who helped make it possibleDaniel Beam2b5be28acc799857e44851a77d188057f57390ddCamerron Martin5c09eb0f725eebb4c4e938351f88b2f6ccdd3c0a
The Boycotts Come to A Close
12022-04-19T10:40:38-07:00Daniel Beam2b5be28acc799857e44851a77d188057f57390dd4006714The end of the height of the boycottsplain2022-04-28T12:32:26-07:00Daniel Beam2b5be28acc799857e44851a77d188057f57390dd
Intial Aftermath
In 1985 the boycott had officially ended. Peter Coors had taken control of the company and immediately started doing damage control. In August of 1987, the American Federation of Labor (AFL) and Congress of Industrial Organization (CIO) finally came to an agreement. Coors had finally allowed union workers within the company. The first to be construction workers building a new facility in Virginia. The boycott had been a complete success leading to an improved work environment for POC. And hiring had become much less biased toward people of color and the LGBT community. Getting rid of the polygraph portion of the hiring process happened almost directly after the Agreement with the AFL-CIO. However, broad company unions had not yet been implemented company-wide, and it would take a couple of years to do so. Even though the boycott had now officially ended, Coors was still struggling, losing a considerable part of its consumer base and public image. New competition made it difficult for the Coors to regain the popularity it once had. And it would stay like that till the 90s. Coors would do everything to move on from these events and move on leaving this part of their history in the past. Making new strides in its company to improve its relationship with its worker's consumers.
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1media/front_fr.3.full.jpg2022-03-15T11:24:52-07:00Daniel Beam2b5be28acc799857e44851a77d188057f57390ddOverviewDaniel Beam27A link to all things Coors Bycottplain11396572022-05-03T10:02:27-07:00Daniel Beam2b5be28acc799857e44851a77d188057f57390dd
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1media/front_fr.3.full.jpg2022-04-19T10:41:44-07:00Daniel Beam2b5be28acc799857e44851a77d188057f57390ddLong-term impact11How the boycotts still were active in the late 90s to 2000s and how it impacts communities todayplain2022-05-03T09:55:26-07:00Daniel Beam2b5be28acc799857e44851a77d188057f57390dd