Coors Boycott Hist 312 Main Menu Overview A link to all things Coors Bycott The Coors Boycotts 1960s-1980s The start of the Boycotts The Boycotts Come to A Close The end of the height of the boycotts Bibliography and Thanks Sources and the people who helped make it possible

Before the Boycotts

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Pre-Boycott Problems for Chicanos

Chicanos before the boycotts, had already dealt with years of discrimination before this point. In fact, even before the Coors Boycotts Chicanos had already taken to civil rights in the 1950s as they started the Chicano Movement to not only preserve their identity and beliefs but also to strive toward equal treatment in the U.S. The Chicano Movement, started in the Southwest but also quickly expanded across the nation as it was taking stances for civil rights, with everything from desegregation, to pushing for anti-discrimination laws, and even anti-war stances. The Chicano Movement also helped bring awareness to Coor's discrimination towards minorities and were some of the biggest voices in protesting Coors to force change.

The poster below protesting Coors as Scab beer shows the unity of the different people across the Southwest, in this poster was specifically produced in New Mexico, with Chicanos being the group that took the most active stance against Coors.

This page has paths:

  1. Overview Daniel Beam

Contents of this path:

  1. Pre-Boycott Problems, Coors

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