Coors Boycott Hist 312

LGBT involvement

The LGBT had a huge impact on the Coors boycott. The LGBT community joined the boycott because they stood up against the racist and homophobic work environment. The 1970s was already a very homophobic time in the country. during this time there was still a lot of scrutiny from the public and professional environment. For Coors, if an employee was found to be part of the LGBT community would most likely mean an automatic explosion from their career with no other cause than being homosexual. One of the ways Coors would implement this would be to never hire them to begin with. This leads to the famous polygraph test that was required by the Coors company. This would include polygraph questions such as "have you done anything that would embrace the company" and during 1970 when any one part of the LGBT would have been considered embarrassing to the company. As well as straight out asking these potential employees about their sexual orientation. Of course, this would cause a huge uproar and would be a deciding factor when joining others who also felt the unfairness and discrimination within the Coors company.

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