Overview
The Coors Boycotts took place starting in the late 1960s and then going into the 200s but was at its peak during 1976-1990. The boycotts took place as the Coors Company was discriminating in its hiring of minorities, lgbt members, and women. Therefore, people took up boycotts and joined Unions, such as that of the Local 366, in order to push against this product. First, this was only on a local level boycott driven by Chicanos as they had regularly been denied working at Coors despite making up a good chunk of Colorado's population. As Coors has a long history of discriminatory hiring, attacking unions, and even its owners releasing racist comments it did not take long for the boycotts to spread across the country. The boycotts would gain the support of multiple different organizations and help put significant finical pressure on Coors. While Coors was able to avoid many federal charges early on as they were constantly lobbying to take down anti-discrimination laws and had much political strength after years of supporting conservative organizations, it wore down with the boycotts and unions gaining even more backing. This site seeks to explain how the boycotts started, what happened to the major groups during and the impacts that the boycotts would continue to have.