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AMR and AR: Antimicrobial Resistance and Augmented Reality Main Menu

Spain PSA 2023 (bodyguards): "Antibiotics: Their job is to protect us. Your job is to use them wisely."

44015 Agencia Española de Medicamentos y Productos Sanitarios (AEMPS), Nov 3, 2023. "They are specialists. And their job is to protect us. But if we ask them to do things they're not intended to do, they won’t be able to protect us when we need them, and we end up putting the health of people, animals and the environment at risk. Antibiotics: Their job is to protect us. Your job is to use them wisely. Government of Spain."

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Antimicrobial Resistance (AMR) Alison Humphrey
Contents of this tag:
1. Image Comics 2016: "Surgeon X" comic series set in postapocalyptic future 2036
2. Wellcome report 2019: "Reframing Resistance: How to communicate about antimicrobial resistance effectively"
3. UK musical theatre 2024: "Lifeline" (formerly "“The Mould That Changed the World")
4. New Zealand animated GIF explainer 2021: "Why you should care about AMR"
5. Vaxcards 2016 (cartoon disease characters): A Game of Infectious Disease and Fun Battle friends with grotesque, lovable, collectable diseases in the world's first immunization card game!Battle friends with grotesque, lovable, collectable diseases in the world's first immunization card game!Battle friends with grotesque, lovable, collectable diseases in the world's first immunization card game!Battle friends with grotesque, lovable, collectable diseases in the world's first immunization card game!Battle friends with grotesque, lovable, collectable diseases in the world's first immunization card game!
6. Science Museum London 2017-2019, Superbugs: The Fight for Our Lives
7. US testimonials 2019 and 2024: "Diary of a Dying Girl" and "Salt in My Soul"
8. BBC Radio drama series 2017 & graphic novel 2021: "Resistance"
9. Singapore comic 2022: "The Antibiotic Tales"
10. UK educational theatre 2017: "The Drugs Don't Work"
11. Fleming Initiative 2023: 2028
12. Fleming Initiative 2024: "Every 11 Seconds"
13. US animated explainer 2018: "Antibiotics vs. Bacteria: Fighting the Resistance" 5 min 48 sec. MedlinePlus, United States National Institutes of Health, Mar 14, 2018 "How do we stay safe from the growing epidemic of antibiotic resistant bacteria? NIAID is researching ways to keep us safe…. Chapters: 0:38 Antimicrobial resistance epidemiology. 1:02 Examples of resistant bacteria. 1:11 Tuberculosis. 1:31 Gonorrhea. 1:46 MRSA. 2:13 How does antimicrobial resistance occur? 3:25 What can you do to fight antimicrobial resistance? 4:32 Research at NIAID."
14. The Lancet 2024: WHO Task Force of AMR Survivors – personal stories
15. Analysis 2021: "Making sense of 'superbugs' on YouTube: A storytelling approach"
16. Alexander Fleming Laboratory Museum 2023
17. UK interactive installation 2024: Zero Malaria Experience
18. South African feature film 2016: "The Lucky Specials" drama on multi-drug-resistant TB
19. World Antimicrobial Awareness Week Themes
20. US immersive installation 2024: The Pathogen of War
21. Cambodia youth-led creativity 2024: "Breaking behavioural barriers: Fighting antibiotic misuse" Applying the principles and practices of the Communication for Health (C4H) approach, the World Health Organization (WHO) launched a pilot campaign targeted at university students and youth in Cambodia’s capital Phnom Penh. Running for two weeks in December 2023, the campaign, both online and offline, employed humour and behavioural insights and resulted in more than a 30% increase in knowledge around the responsible use of antibiotics.
22. UK immersive theatre 2014: The Time Travelling Operating Theatre
23. WHO testimonial videos 2024: "AMR Is Invisible, I Am Not"
24. Children's book 2014: "You Wouldn't Want to Live Without Antibiotics!"
25. Spain PSA 2020 (hairbrush): "Antibiotics CANNOT be used for everything" Agencia Española de Medicamentos y Productos Sanitarios (AEMPS), Nov 17, 2020. "Things should be used for what they’re meant to be used for, and if not, they may hurt you. Antibiotics treat infections caused by bacteria; they do NOT cure viruses like the flu or colds, or relieve pain or fever. To make sure they keep working, only use them with a prescription. Both in humans and in animals. Because NO, antibiotics CANNOT be used for everything. Government of Spain."
26. Spain PSA 2023 (bodyguards): "Antibiotics: Their job is to protect us. Your job is to use them wisely." Agencia Española de Medicamentos y Productos Sanitarios (AEMPS), Nov 3, 2023. "They are specialists. And their job is to protect us. But if we ask them to do things they're not intended to do, they won’t be able to protect us when we need them, and we end up putting the health of people, animals and the environment at risk. Antibiotics: Their job is to protect us. Your job is to use them wisely. Government of Spain."
27. Global AMR Diary 2024: Collective storytelling to shift perspectives and shape policy
28. JPIAMR animated explainer 2014: "Antibiotic resistance animation"
29. Canada animated explainer 2016: "How to prevent antibiotic resistance"
30. Harvard Medical School: The Evolution of Bacteria on a “Mega-Plate” Petri Dish
31. WHO augmented reality iPad app 2019: "WHO Antibiotic Resistance"
32. Taiwan CDC 2020-2021: Diseases personified as anime characters
33. Singapore PSA 2018 (boxing ring): "Are your antibiotics in the wrong fight?”
34. UK fictional short film 2016: "Catch" - a father and daughter quarantined in a post-antibiotic world
35. Data Visualization 2014: "The Antibiotic Abacus," Information Is Beautiful
36. CAPTRS 2025: AMR Knowledge Space Game
37. Canada personal story 2019: "Keep antibiotics working: A patient’s perspective"
38. Walker 2019, Effective antimicrobial resistance communication: the role of information design"
39. Singapore PSA 2019 (singing pill): "I’m not the one you need (to recover faster)" Singapore’s Health Promotion Board (HPB), Nov 3, 2019. "[Music] I know you're down with the flu, and your work is piling up now. But trust me, I'm not the one. I'm not the one for you. I'm not the one you need to recover faster…. Everytime she goes 'achoo' and you want her to be well, now. But trust me, I'm not the one. [refrain] I know that cough annoys you, and I really want to help you, but I have no clue. [Refrain] [End music] Antibiotics will not help you recover faster from the flu, because they don't work on the flu virus. Check with your doctor on the treatment you need."
40. Quadripartite Working Group on Youth Engagement for AMR
41. UK testimonial 2023: "Laila's story: The False Peak"
42. Singapore PSA 2018 (working late): "Antibiotics just don’t work on the flu virus."
43. Center for Accountability in Science PSA 2016 (green monster): "Fighting Antibiotic Resistance"
44. Australia testimonials 2024: "Antibiotic stories: The sociology of antibiotics and antimicrobial resistance"
45. Singapore PSA 2022: "Don’t Play Doctor!" Singapore’s Health Promotion Board (HPB), Dec 15, 2022. "Actually, my strep throat doesn't hurt anymore. I'll just take one pill instead of two. Are you a doctor? Well, I feel better now. Misusing antibiotics can cause longer recovery time, and ineffective future treatments due to infections becoming antibiotic resistant. Remember, don't play doctor. Your friend, eh? Whoa, I need to share this."
46. ReAct Latin America 2022 video: "Danzando con las Bacterias"
47. UK explainer 2021: "Antimicrobial resistance (AMR) - What does it mean and why it matters" 4 min 31 sec. UK Health Security Agency, Nov 19, 2021. "In this video explainer, Dr Diane Ashiru-Oredope PhD, Pharmacist Lead for Antimicrobial Resistance (AMR) and Stewardship and HCAI at the UK Health Security Agency, explains what AMR means and why it matters. What role do these microbes have on our planet? How do antimicrobials work? What are the origins of antimicrobial resistance and more importantly, what can you do to help reduce it? Chapters: 00:00 What are microbes? 00:35 Antimicrobials. 01:30 What is AMR? 03:02 How to reduce AMR"
48. The Lancet 2024: Antimicrobial resistance survivors: calling the world to action
49. BBC Ideas 2022: "What would the world be like without antibiotics?"
50. Wellcome policy brief 2024: "Driving action on antimicrobial resistance"
51. UN animated explainer 2019 : "Antimicrobial Resistance Video - Asia and the Pacific Region (FAO, OIE, WHO, UNEP)"
52. WHO animated explainer: "Antibiotics – Handle with Care"
53. The Global Health Network: Community Engagement Resources
54. SciShow explainer 2023: "Antibiotic Resistance is SO COMPLICATED"
55. StoryBug 2024: Digital storytelling of AMR lived experience
56. The Global Health Network: Narrative and Storytelling
57. BBC StoryWorks documentary 2023: "Race Against Resistance: The Life And Death Struggle To Save Antibiotics" 36 min 4 sec. BBC StoryWorks, Sep 5, 2023. "From Tori, a college gymnast, who faced a once curable infection that escalated into a life-threatening crisis, to Kerry, battling relentless superbugs with numerous antibiotics after what seemed like a simple ear infection. Their experiences are not isolated incidents, as resistance to ordinary antibiotics is rising. Antimicrobial resistance is rapidly becoming one of the most severe global health crises, causing great concern throughout the scientific and medical communities. This documentary-style film sheds light on the alarming reality of this ticking time bomb and the efforts of doctors, scientists, and experts who are relentlessly working to safeguard the health and well-being of generations to come through ground-breaking research and innovative solutions."
58. PBS explainer 2015: "Antibiotic Resistance and the Rise of Superbugs"
59. TED-Ed animated explainer 2020: "How can we solve the antibiotic resistance crisis? - Gerry Wright"
60. Kurzgesagt animated explainer 2016: "The Antibiotic Apocalypse Explained"
61. UK PSA 2017 (singing pills): "Antibiotic resistance advert - keep antibiotics working and take your doctor's advice"
62. Thailand puppet theatre 2016: "Fishy Clouds"
63. Amoeba Sisters explainer 2018: "Antibiotics, Antivirals, and Vaccines"
Index Alison Humphrey
Contents of this tag:
1. US animated explainer 2018: "Antibiotics vs. Bacteria: Fighting the Resistance" 5 min 48 sec. MedlinePlus, United States National Institutes of Health, Mar 14, 2018 "How do we stay safe from the growing epidemic of antibiotic resistant bacteria? NIAID is researching ways to keep us safe…. Chapters: 0:38 Antimicrobial resistance epidemiology. 1:02 Examples of resistant bacteria. 1:11 Tuberculosis. 1:31 Gonorrhea. 1:46 MRSA. 2:13 How does antimicrobial resistance occur? 3:25 What can you do to fight antimicrobial resistance? 4:32 Research at NIAID."
2. Spain PSA 2020 (hairbrush): "Antibiotics CANNOT be used for everything" Agencia Española de Medicamentos y Productos Sanitarios (AEMPS), Nov 17, 2020. "Things should be used for what they’re meant to be used for, and if not, they may hurt you. Antibiotics treat infections caused by bacteria; they do NOT cure viruses like the flu or colds, or relieve pain or fever. To make sure they keep working, only use them with a prescription. Both in humans and in animals. Because NO, antibiotics CANNOT be used for everything. Government of Spain."
3. Spain PSA 2023 (bodyguards): "Antibiotics: Their job is to protect us. Your job is to use them wisely." Agencia Española de Medicamentos y Productos Sanitarios (AEMPS), Nov 3, 2023. "They are specialists. And their job is to protect us. But if we ask them to do things they're not intended to do, they won’t be able to protect us when we need them, and we end up putting the health of people, animals and the environment at risk. Antibiotics: Their job is to protect us. Your job is to use them wisely. Government of Spain."
4. Singapore PSA 2018 (boxing ring): "Are your antibiotics in the wrong fight?”
5. Canada animated explainer 2016: "How to prevent antibiotic resistance"
6. GIF explainer by Toby Morris and Siouxsie Wiles, The Spinoff, NZ, 2021.
7. Singapore PSA 2019 (singing pill): "I’m not the one you need (to recover faster)" Singapore’s Health Promotion Board (HPB), Nov 3, 2019. "[Music] I know you're down with the flu, and your work is piling up now. But trust me, I'm not the one. I'm not the one for you. I'm not the one you need to recover faster…. Everytime she goes 'achoo' and you want her to be well, now. But trust me, I'm not the one. [refrain] I know that cough annoys you, and I really want to help you, but I have no clue. [Refrain] [End music] Antibiotics will not help you recover faster from the flu, because they don't work on the flu virus. Check with your doctor on the treatment you need."
8. Singapore PSA 2018 (working late): "Antibiotics just don’t work on the flu virus."
9. Center for Accountability in Science PSA 2016 (green monster): "Fighting Antibiotic Resistance"
10. Canada personal story 2019: "Keep antibiotics working: A patient’s perspective"
11. Singapore PSA 2022: "Don’t Play Doctor!" Singapore’s Health Promotion Board (HPB), Dec 15, 2022. "Actually, my strep throat doesn't hurt anymore. I'll just take one pill instead of two. Are you a doctor? Well, I feel better now. Misusing antibiotics can cause longer recovery time, and ineffective future treatments due to infections becoming antibiotic resistant. Remember, don't play doctor. Your friend, eh? Whoa, I need to share this."
12. JPIAMR animated explainer 2014: "Antibiotic resistance animation"
13. UK explainer 2021: "Antimicrobial resistance (AMR) - What does it mean and why it matters" 4 min 31 sec. UK Health Security Agency, Nov 19, 2021. "In this video explainer, Dr Diane Ashiru-Oredope PhD, Pharmacist Lead for Antimicrobial Resistance (AMR) and Stewardship and HCAI at the UK Health Security Agency, explains what AMR means and why it matters. What role do these microbes have on our planet? How do antimicrobials work? What are the origins of antimicrobial resistance and more importantly, what can you do to help reduce it? Chapters: 00:00 What are microbes? 00:35 Antimicrobials. 01:30 What is AMR? 03:02 How to reduce AMR"
14. Kurzgesagt animated explainer 2016: "The Antibiotic Apocalypse Explained"
15. Amoeba Sisters explainer 2018: "Antibiotics, Antivirals, and Vaccines"
16. SciShow explainer 2023: "Antibiotic Resistance is SO COMPLICATED"
17. "The Antibiotic Tales" by Sonny Liew and Hsu Li Yang (NUS Saw Swee Hock School of Public Health) 2022
18. BBC StoryWorks documentary 2023: "Race Against Resistance: The Life And Death Struggle To Save Antibiotics" 36 min 4 sec. BBC StoryWorks, Sep 5, 2023. "From Tori, a college gymnast, who faced a once curable infection that escalated into a life-threatening crisis, to Kerry, battling relentless superbugs with numerous antibiotics after what seemed like a simple ear infection. Their experiences are not isolated incidents, as resistance to ordinary antibiotics is rising. Antimicrobial resistance is rapidly becoming one of the most severe global health crises, causing great concern throughout the scientific and medical communities. This documentary-style film sheds light on the alarming reality of this ticking time bomb and the efforts of doctors, scientists, and experts who are relentlessly working to safeguard the health and well-being of generations to come through ground-breaking research and innovative solutions."
19. UN animated explainer : "Antimicrobial Resistance Video - Asia and the Pacific Region (FAO, OIE, WHO, UNEP)"
20. PBS explainer 2015: "Antibiotic Resistance and the Rise of Superbugs"
21. TED-Ed animated explainer 2020: "How can we solve the antibiotic resistance crisis? - Gerry Wright"