This site requires Javascript to be turned on. Please enable Javascript and reload the page.

AMR and AR: Antimicrobial Resistance and Augmented Reality

Fleming Initiative 2024: "Every 11 Seconds"

https://www.fleminginitiative.org/every11

EVERY 11 SECONDS,

Someone in the USA gets an antibiotic resistant infection.

If we do nothing, by 2050 it will cause more deaths than cancer.

With your help, we can control the spread of antibiotic resistance, and keep antibiotics working.

WHAT YOU CAN DO

WE NEED YOUR HELP

We can all work together to control the spread of antibiotic resistance and keep antibiotics working.

We are not saying you should stop using antibiotics completely.

They are an essential part of our healthcare.

But we are asking you to join us as small behaviour changes can have a huge impact.

WHY SHOULD YOU HELP?

We depend on antibiotics for more than we realise.

Antibiotics are at the heart of how we treat bacterial infections. They make childbirth safer, allow safe surgery, protect the immunosuppressed (such as cancer patients), and support the health and welfare of our pets and livestock.

As drug resistance spreads, common infections and injuries that were once easily treatable become harder, and in some cases impossible, to treat.

FOLLOW YOUR PRESCRIPTION

If you or anyone in your family are prescribed antibiotics, take them exactly as prescribed and never save them for later or share them with others.
Don’t self-medicate with leftover antibiotics or those obtained without a prescription.

DON'T TAKE ANTIBIOTICS FOR A VIRAL INFECTION

Most infections like coughs, colds, sore throats, and flu are caused by viruses, which antibiotics do not treat.
If you have these symptoms, consider talking to a pharmacist about how to treat your symptoms first.
We want to ensure antibiotics are used at the right time, for infections that are likely caused by bacteria.

KEEP GOOD PERSONAL HYGIENE

By taking small steps every day to maintain good personal hygiene, you are helping to prevent the spread of infection: an infection that might later develop drug resistance.

Cover your coughs and sneezes with a tissue or your sleeve
Clean frequently touched surfaces
Cover all cuts and abrasions with a waterproof dressing
Wash or sanitise your hands often

...

WHAT IS THE FLEMING INITIATIVE DOING?

OUR VISION

Prevention is better than cure – we need to develop sustainable solutions before mortality from antibiotic resistance soars.

The time to act is now.

The Fleming Initiative will draw on diverse expertise and public involvement to tackle antibiotic resistance from all angles.

We must raise awareness of antibiotic resistance – its causes and solutions – to drive positive global change.

We must change how people understand and use antibiotics, using behavioural science-informed interventions.

We must inform and champion diagnostic and policy innovation to help identify infections and ensure antibiotics are only given to those who need them.

We must develop new ways to prevent drug-resistant infections, including protective vaccinations and novel surveillance of human, animal, and environmental threats.

We must innovate on pathways of care for those infected with drug-resistant infections, including novel therapeutics strategies, by using artificial intelligence to leverage existing and new data sources.

...

https://www.fleminginitiative.org/every11

This page has tags:

Contents of this tag:
5. Vaxcards 2016 (cartoon disease characters): A Game of Infectious Disease and Fun Battle friends with grotesque, lovable, collectable diseases in the world's first immunization card game!Battle friends with grotesque, lovable, collectable diseases in the world's first immunization card game!Battle friends with grotesque, lovable, collectable diseases in the world's first immunization card game!Battle friends with grotesque, lovable, collectable diseases in the world's first immunization card game!Battle friends with grotesque, lovable, collectable diseases in the world's first immunization card game!
9. The Lancet 2024: WHO Task Force of AMR Survivors – personal stories
11. Singapore comic 2022: "The Antibiotic Tales"
15. US animated explainer 2018: "Antibiotics vs. Bacteria: Fighting the Resistance" 5 min 48 sec. MedlinePlus, United States National Institutes of Health, Mar 14, 2018 "How do we stay safe from the growing epidemic of antibiotic resistant bacteria? NIAID is researching ways to keep us safe…. Chapters: 0:38 Antimicrobial resistance epidemiology. 1:02 Examples of resistant bacteria. 1:11 Tuberculosis. 1:31 Gonorrhea. 1:46 MRSA. 2:13 How does antimicrobial resistance occur? 3:25 What can you do to fight antimicrobial resistance? 4:32 Research at NIAID."
16. Spain PSA 2023 (bodyguards): "Antibiotics: Their job is to protect us. Your job is to use them wisely." Agencia Española de Medicamentos y Productos Sanitarios (AEMPS), Nov 3, 2023. "They are specialists. And their job is to protect us. But if we ask them to do things they're not intended to do, they won’t be able to protect us when we need them, and we end up putting the health of people, animals and the environment at risk. Antibiotics: Their job is to protect us. Your job is to use them wisely. Government of Spain."
19. Global AMR Diary 2024: Collective storytelling to shift perspectives and shape policy
21. Image Comics 2017: "Surgeon X" trailer https://surgeonx.co.uk/ From writer Sara Kenney and artist John Watkiss, published by Image Comics. Set against the backdrop of an antibiotic apocalypse in near future London, Rosa Scott, a brilliant and obsessive surgeon becomes Surgeon X, a vigilante doctor who uses experimental surgery and black market drugs to treat patients. Surgeon X risks everything to save lives, but ultimately ends up warping her medical oath to suit her own decisions.
24. Spain PSA 2020 (hairbrush): "Antibiotics CANNOT be used for everything" Agencia Española de Medicamentos y Productos Sanitarios (AEMPS), Nov 17, 2020. "Things should be used for what they’re meant to be used for, and if not, they may hurt you. Antibiotics treat infections caused by bacteria; they do NOT cure viruses like the flu or colds, or relieve pain or fever. To make sure they keep working, only use them with a prescription. Both in humans and in animals. Because NO, antibiotics CANNOT be used for everything. Government of Spain."
27. Cambodia youth-led creativity 2024: "Breaking behavioural barriers: Fighting antibiotic misuse" Applying the principles and practices of the Communication for Health (C4H) approach, the World Health Organization (WHO) launched a pilot campaign targeted at university students and youth in Cambodia’s capital Phnom Penh. Running for two weeks in December 2023, the campaign, both online and offline, employed humour and behavioural insights and resulted in more than a 30% increase in knowledge around the responsible use of antibiotics.
30. Data Visualization 2014: "The Antibiotic Abacus," Information Is Beautiful
35. Singapore PSA 2018 (boxing ring): "Are your antibiotics in the wrong fight?”
38. Canada personal story 2019: "Keep antibiotics working: A patient’s perspective"
39. UN animated explainer 2019 : "Antimicrobial Resistance Video - Asia and the Pacific Region (FAO, OIE, WHO, UNEP)"
40. Singapore PSA 2019 (singing pill): "I’m not the one you need (to recover faster)" Singapore’s Health Promotion Board (HPB), Nov 3, 2019. "[Music] I know you're down with the flu, and your work is piling up now. But trust me, I'm not the one. I'm not the one for you. I'm not the one you need to recover faster…. Everytime she goes 'achoo' and you want her to be well, now. But trust me, I'm not the one. [refrain] I know that cough annoys you, and I really want to help you, but I have no clue. [Refrain] [End music] Antibiotics will not help you recover faster from the flu, because they don't work on the flu virus. Check with your doctor on the treatment you need."
43. Singapore PSA 2018 (working late): "Antibiotics just don’t work on the flu virus."
44. Center for Accountability in Science PSA 2016 (green monster): "Fighting Antibiotic Resistance"
46. Singapore PSA 2022: "Don’t Play Doctor!" Singapore’s Health Promotion Board (HPB), Dec 15, 2022. "Actually, my strep throat doesn't hurt anymore. I'll just take one pill instead of two. Are you a doctor? Well, I feel better now. Misusing antibiotics can cause longer recovery time, and ineffective future treatments due to infections becoming antibiotic resistant. Remember, don't play doctor. Your friend, eh? Whoa, I need to share this."
48. UK explainer 2021: "Antimicrobial resistance (AMR) - What does it mean and why it matters" 4 min 31 sec. UK Health Security Agency, Nov 19, 2021. "In this video explainer, Dr Diane Ashiru-Oredope PhD, Pharmacist Lead for Antimicrobial Resistance (AMR) and Stewardship and HCAI at the UK Health Security Agency, explains what AMR means and why it matters. What role do these microbes have on our planet? How do antimicrobials work? What are the origins of antimicrobial resistance and more importantly, what can you do to help reduce it? Chapters: 00:00 What are microbes? 00:35 Antimicrobials. 01:30 What is AMR? 03:02 How to reduce AMR"
49. Quadripartite Working Group on Youth Engagement for AMR
53. Amoeba Sisters explainer 2018: "Antibiotics, Antivirals, and Vaccines"
54. SciShow explainer 2023: "Antibiotic Resistance is SO COMPLICATED"
55. BBC StoryWorks documentary 2023: "Race Against Resistance: The Life And Death Struggle To Save Antibiotics" 36 min 4 sec. BBC StoryWorks, Sep 5, 2023. "From Tori, a college gymnast, who faced a once curable infection that escalated into a life-threatening crisis, to Kerry, battling relentless superbugs with numerous antibiotics after what seemed like a simple ear infection. Their experiences are not isolated incidents, as resistance to ordinary antibiotics is rising. Antimicrobial resistance is rapidly becoming one of the most severe global health crises, causing great concern throughout the scientific and medical communities. This documentary-style film sheds light on the alarming reality of this ticking time bomb and the efforts of doctors, scientists, and experts who are relentlessly working to safeguard the health and well-being of generations to come through ground-breaking research and innovative solutions."