Post Cereal
Post's poor health found him seeking treatment, and hearing of the many success stories that came out of Battle Creek, a frail Post found himself at the doors of Kellogg's Sanitarium. Unfortunately, Kellogg's many "cures" failed for Post. The daily enemas, light baths, and diet changes did little to aid Post, whose continuously declining health led Kellogg to gravely inform Post's wife, Ella, that he was certain to die. Kellogg's bleakness in his prognosis combined with the astronomical rates that Kellogg charged for his services and the depletion of the family's available funds led Post's wife to promptly wheel him out of the Sanitarium to her cousin's house.
Ella Post's cousin was named Elizabeth Gregory and was a close follower of Christian Science and Mary Baker Eddy. Upon C.W.'s arrival to her home, she began to minister to Post in the Christian Scientist Style.
[Creation of Cereal Empire, rival Sanitarium,]