Counter-Cola: A Multinational History of the Global CorporationMain MenuAn Introduction to the Digital BookCounter-Cola: IntroductionThe Coca-Cola Bottling System and the Logics of the FranchiseMediating Coca-Colonization: Negotiating National Development and Difference in Coca-Cola’s Postwar Internationalization“I’d Like to Buy the World a Coke”: The “Real Thing” and the Revolutions of the 1960s"Indianize" or "Quit India": Nationalist Challenges in Post-Colonial IndiaA Man in Every Bottle: Labor and Neoliberal Violence in Colombian BottlingWater for Life, Not for Coca-Cola: Commodification, Consumption, and Environmental ChallengesCSR: Corporate Social Responsibility and Continued Social ResistanceA NonconclusionAmanda Ciafone0aef7449200e57e794d451fa2ca99b0795928eaf
Colanization's Dirty Dozen,
12017-11-28T10:30:47-08:00Amanda Ciafone0aef7449200e57e794d451fa2ca99b0795928eaf152001Centre for Science and Environment, "Colanization's Dirty Dozen," Down to Earth, August 15, 2003.plain2017-11-28T10:30:47-08:00Amanda Ciafone0aef7449200e57e794d451fa2ca99b0795928eaf
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1media/All Over the World Coca Cola Brings Refreshment Larger cropped.jpgmedia/water for life cropped Screen Shot 2017-11-22 at 1.02.59 AM copy.jpg2017-11-28T08:34:31-08:00Responses to Coca-Cola's Return12image_header2017-11-28T10:36:27-08:00First, there was concern about The Coca-Cola Company and its material and symbolic products were foreign elements that would change Indian values and culture. Hindu-nationalist elements attacked Coca-Cola as a contaminating influence on traditional Indian culture and bodies.
But the focus of this digital chapter is on a third response: the movement of rural peasant communities against Coca-Cola’s privatization and pollution of local groundwater as an increasing expanse of the country falls into a crisis of water scarcity. This movement articulated one of the most powerful critiques of corporate globalization and Indian liberalization, illuminating the dispossession of the resources of the rural poor for the consumption of those on the other side of an increasingly widening economic divide.