[ii] Sumita Vaid Dixit, “‘Thanda III'– Coke Scores on Naturalness,” AgencyFAQs, September 30, 2002. http://www.agencyfaqs.com/www1/news/stories/2002/09/30/4958.html
[iii] Aamir Khan as a Punjabi farmer in “Thanda Matlab Coca-Cola” television ad in 2003.
[iv] Sumita Vaid Dixit, “’Thanda III’ – Coke Scores on Naturalness,” Agencyfaqs!, September 30, 2002,
http://www.afaqs.com/perl/news/story.html?sid=4958, “Coca-Cola India’s Thirst for the Rural Market,” ICMR Center for Management Research, June 18, 2009. http://www.icmrindia.org/free%20resources/casestudies/Coca%20Cola%20India%20Thirst%20for%20the%20Rural%20Market1.htm
[v] Shailesh Dobhal, "The Real Thing,"
Business Today, May 23 2004. Gouri Shukla, “Prasoon Joshi: The ‘Thanda matlab Coca-Cola’ Man,” Business Standard, May 5 2003.