"All-New, All-Different"
Issue #17 marks the beginning of the Blue Age of comic books because it is an accessible meta-narrative: it connects Captain Marvel to the greater Marvel Universe and to Kamala Khan. For the first time in decades, Marvel was actively courting new, and often marginalized, readers with #1 issues and new characters, and it worked. The digitization of comic books and comic book culture, as represented by the digital redemption code offered by Captain Marvel (2012-2013) #17 and the digital audience that made Kamala Khan’s Ms. Marvel a bestseller, marks a new age: the Blue Age of comic books.
