Comics publishers must simultaneously appeal to an aging, homogeneous group of readers and to a younger, heterogeneous group of potential readers. The former expects stories that fit into decades of narrative while also telling new stories about old heroes. The latter group is easier to describe as what it is not: loyal comic book readers. At least, they are not loyal yet. The struggle lies in being able to appeal to both demographics at the same time across what are perceived to be incompatible markets: print and digital. Print has its restrictions: a print reader must have either a mail-order subscription or a local comic book store within a reasonable traveling distance (and a means to get there). Digital has its restrictions: a digital reader must have an Internet connection and a credit or debit card. With the advent of digital comics more people in more places can read comics than ever before, assuming they have the means to do so. Despite having the means to reach these readers, publishers are still beholden to the monopoly of print comics publishing. The Blue Age of comic books will not be about the dismantling of that monopoly but instead the recognition of (as has already been demonstrated through titles like Captain Marvel and Ms. Marvel) and continued capitalization on non-traditional audiences that may or may not read comics digitally even as they read digital comics.