Chapter 1-3: Demand for the Future
This is highlted alot in Deepak Chhabra's book “ Sustainable Marketing of Cultural and Heritage Tourism” in it analizes the strategies for creating an effective tourist location a sort of preservation of what makes the culture different from those we experience on the day to day. Theses strategies speak about the various means of ensuring cultural authenticity when creating displays for museums, they must analysis items that are found in the cultures past and use the skills of professionals to recreate them accurately to be sold as momentos, as nostalgia for visitors to remember these far off places. (Deepak, Chp 2 /4)