OLD DRINK
1 2018-11-29T21:07:51-08:00 kenneth kester d023ce93bb1d49ea3ebba4d9f653ffb1795931f6 31276 1 HI-Proteen was one of the original liquid protein drinks on the market. plain 2018-11-29T21:07:51-08:00 kenneth kester d023ce93bb1d49ea3ebba4d9f653ffb1795931f6This page has annotations:
- 1 2018-11-29T21:08:10-08:00 kenneth kester d023ce93bb1d49ea3ebba4d9f653ffb1795931f6 Annotation kenneth kester 2 https://exerciseeggheads.files.wordpress.com/2016/06/superhiproteen.gif?w=980 plain 2018-11-29T21:09:26-08:00 kenneth kester d023ce93bb1d49ea3ebba4d9f653ffb1795931f6
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Where It All Started
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In 1910s, Eugen Sandow, widely considered to be the first modern bodybuilder in the western hemisphere, advocated the use of dietary supplements to control and enhance muscle growth. Mainly the “unknown” secret that body builders were using was a a simple high calorie diet with the main food group being a form of meat like chicken, beef, or pork. Later, bodybuilder Earle Liederman advocated the use of "beef juice" or "beef extract" as a way to enhance muscle recovery. In general, however misguided, people understood that tonics, or certain drinks had beneficial effects on the human body. In the 1930’s however, these tonics and supposid muscle enhancers saw a dramatic increase in their effects. Scientist had created anabolic steroids. The dull and lifeless world of body building began to create some buzz as athletes were able to start growing to sizes never seen before at the time. Athletes and competitors would often use any means necessary to gain any advantage when training. As a the use of tonics and steroids would grow in popularity amongst competitors, so too would the use of a protein powder in the american diet in the second half of the twentieth century.
In 1950s with recreational and competitive bodybuilding becoming increasingly popular, Irvin P. Johnson began to market egg-based protein powders specifically at bodybuilders and strength athletes. Marketing works! Johnson’s success enticed others like Bob Hoffman to start investing into nutritional supplements. From then on, athletes were sold a protein dense formula that was either egg, or whey based. From time to time, Bob Hoffman himself would mix and stir the drinks then bottle them up and deliver them to clients.
Through time and the study of anatomy, scientist have been able to adequately determine what the nutritional needs of the average adult needs nutritionally on a daily basis. A division of study that began to emerge before the new millennium was the study of kinesiology, or the way the body interacts with the muscles that move it. The average adult needs 0.8 grams of protein per kilogram, or 0.8 grams of protein per 2.2 pounds of body weight per day. Strength training athletes need about 1.4 to 1.8 grams of protein per kilogram, of body weight per day. However these are just recommendations, the modern day strong-man, and physique athletes diet differ greatly from the suggested amount. Endurance athletes were recommended consume about 1.2 to 1.4 grams of protein per kilogram, of body weight per day. The amount of food that needs to be consumed in order to gain weight the way these athletes would like is only recommended if you are in fact burning the amount of calories you consume. Not only that, It would take some time for your body to regulate the amount of food you'd be consuming. Otherwise the caloric imbalance would cause you to gain weight as fat, not as muscle. Your body is obviously a living organism, and like any living organism has the ability to adapt to their environment. When your consume large quantities of food your body tells itself, time to grow and store this surplus. Strength, size, and endurance of muscle are built by the overload principle. This entails lifting increasingly heavy weights or increasing the volume of work over time. Combined with a caloric surplus, muscle and strength are increased over time. Nobody on the planet utilizes this concept quite like the men who compete in the Strong Man Competitions. While in need of easy access to to a high desnity protein source, Bob Hoffman is credited with produceing and marketing the first real Protein shake, made from a manufactured protein powder.
In modern times there are entire lines of protein targeted for people looking for a meal replacement, or to add in addition to their diet in order to achieve maximum results. The mindset of these athletes that have the desire to push their bodies to the extreme inadvertently pushed the research and development of protein powder. Throughout the second half of the twentieth century, protein powders would experience a vast change in nutritional value, ingredient content, and promotional marketing.
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How its changed
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Evolution of the protein powder
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The first account of Whey use comes from 17th century England. It was there that whey gained popularity as a beverage, giving way to the opening of whey houses. Kind of like a modern day coffee shop or tea house. Until the late 1800s, the protein in milk was classified as either Whey or Casein. According to sources, Eugene Sandow used a product called “Plasmon”, which may have been a type of whey or egg-based protein drink. However, there’s not a substantial amount of sources documenting Sandow consuming these drinks on a regular basis. In 1951, Bob Hoffman was adamant about his anti-supplement stance, but soon a man named Irvin Johnson had convinced Hofman to sell his product. The two were then advertising “Johnson’s Hi Protein Food” in Hoffman’s Health and Strength magazine. In 1946 Paul Bragg, a natural foods advocate, visited Bob Hoffman at his home with the Idea that Hoffman should reconsider joining the world of Nutritional supplements and that he would be doing his followers a huge service encouraging them to take nutritional supplements. Bragg noticed what Johnson had noticed was that people were very fond of the idea of getting into shape as easily as they could. Marketing campaigns began to advertise protein powder as a miracle kind of formula that would suppress appetite and aid in weight loss. Noticing the volume of sales Johnson made along with the before & after photos included in the magazine, Hoffman finally changed his mind and supported the idea that protein supplements had a place in one’s diet. Advertising got off to a slow start, but in the late years of the twentieth century in the 1990’s a protein powder revolution took hold of the fitness industry. Whey had been used for a long time before the early 90’s, it wasn’t until this decade in time that researchers would begin to study whey for its potential health benefits.
As research increased, so too did the quality of whey protein. Whey and egg based Protein were beginning to take a hold of the not only the athletes diet, but the average person as well. The changes protein powder has experienced in roughly a 40 year span have been drastic. The manufacturing process has become more refined, popular advertising lead everyday Americans to start consuming protein shakes, and star athletes like Arnold Schwarzenegger brought a new found popularity to the world of bodybuilding and what fuels its athletes. The 2000s promise to hold even more leaps and bounds for the ability to process and develop this magical substance as Sports science has been a growing trend in america since the 1950s. As technology continues to develop, so too will the manufacturing processes of crafting a higher quality protein powder. Marketing within the fitness industry had influenced a steady growth in sales and popularity of protein in the 70s and 80s. The growth in popularity of Bodybuilding and sculpting directly influenced the growth in sales of protein powder resulting in protein powder being researched and better developed throughout the second half of the twentieth century.
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2018-11-06T16:58:22-08:00
The Science of Protein Powder
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As the video details our bodies need protein in order to function properly. With the use of rapid digestion and consumption of a clean high quality protein, athletes have been able to ramp up the intensity of their workouts and competition throughout the decades. Everyday we learn more and more about how our bodies are fueled and operate. By gaining knowledge about our bodies, we can learn how to care for it properly and as these athletes have found out, how to push them to the extreme.